SalaryGuide
Responsibilities
Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp
Develop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategy
Develop the segmentation and positioning strategy, and enable GTM readiness
Identify and unlock new opportunities for growth: customer segments, product experiences, and business models
Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization
Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth
Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing e2e customer experiences
Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future
Requirements
Deep product marketing craft expertise: End to end experiences across development of customer and market insight, to informing actionable positioning and growth strategies
Demonstrated experience leading product marketing for a leading digital marketing solution at scale or high growth SaaS business
Expertise in digital marketing solutions related to marketing automation and email marketing platforms
Domain expertise in SaaS, fintech, financial services preferred
Demonstrated track record of driving transformation with winning outcomes
Experience leading people managers (minimum 2nd line management experience)
Demonstrable comfort and agility with leveraging data to create winning outcomes
Proven success in partnering, influencing, and collaborating internally and externally
#J-18808-Ljbffr
Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp
Develop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategy
Develop the segmentation and positioning strategy, and enable GTM readiness
Identify and unlock new opportunities for growth: customer segments, product experiences, and business models
Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization
Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth
Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing e2e customer experiences
Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future
Requirements
Deep product marketing craft expertise: End to end experiences across development of customer and market insight, to informing actionable positioning and growth strategies
Demonstrated experience leading product marketing for a leading digital marketing solution at scale or high growth SaaS business
Expertise in digital marketing solutions related to marketing automation and email marketing platforms
Domain expertise in SaaS, fintech, financial services preferred
Demonstrated track record of driving transformation with winning outcomes
Experience leading people managers (minimum 2nd line management experience)
Demonstrable comfort and agility with leveraging data to create winning outcomes
Proven success in partnering, influencing, and collaborating internally and externally
#J-18808-Ljbffr