Growth Lifecycle Marketing Senior Manager
Join to apply for the Growth Lifecycle Marketing Senior Manager role at Salesforce.
Responsibilities & Impact
- Develop and Execute Lifecycle Strategies: Design and execute multi-channel lifecycle programs that leverage Salesforce’s product experience to nurture users, drive adoption, and convert them into loyal, paying customers.
- Customer Segmentation and Personalization: Develop and refine customer segmentation strategies to deliver personalized and relevant messaging at each stage of the customer lifecycle.
- Optimize ongoing campaigns: Maintain existing lifecycle programs and drive project execution from drafting email marketing briefs to launch.
- Cross‑Functional Collaboration: Partner closely with product marketing, product management, and operations teams to ensure proper messaging, timing, and execution of one‑off and ongoing email campaigns.
- Experimentation and Innovation: Execute and analyze creative A/B test plans to improve engagement performance and conversion rates.
- Data‑driven: Work with the analytics team to measure each experiment, document and socialize findings, and develop next steps toward future iterations.
- Voice of the Customer: Champion the voice of the customer within the organization, ensuring that lifecycle marketing efforts are aligned with customer needs and preferences.
Required Skills
- Experience: 5‑7 years of email marketing or product growth experience in a B2B SaaS environment.
- PLG Expertise: Understanding of product‑led growth principles and experience in leveraging product experiences to drive customer acquisition, activation, and retention.
- Lifecycle marketing skills: Demonstrated experience planning and executing programs particularly adoption, cross‑sell, and upsell and an understanding of marketing channels like email, advertising and in‑app messaging.
- Marketing Technology Proficiency: Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Organization and efficiency: Ability to manage sophisticated marketing projects and own them from start to finish.
- Analytical Skills: Advanced analytical skills including A/B testing, cohort analysis, and conversion rate optimization.
- Communication Skills: Effective communication with peers and senior leaders.
- Collaboration Skills: Strong collaboration and interpersonal skills, with the ability to build effective relationships with cross‑functional teams.
- Customer‑Centric Mindset: A passion for understanding customer behavior and a commitment to delivering exceptional customer experiences.
- BA/BS degree.
Preferred Skills
- Experience with BI tools, web analytics software, and other analytical tools.
- Product marketing experience.
- Expertise working in self‑service growth businesses.
- Expertise in Salesforce products, specifically Salesforce Marketing Cloud.
- Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
Accommodations
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. We lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is \$141,300 - \$213,800 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is \$169,600 - \$233,200 annually.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
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