Nando's PERi-PERi North America
Local Restaurant Marketing Manager (DC, MD, VA)
Nando's PERi-PERi North America, Washington, District of Columbia, us, 20022
Local Restaurant Marketing Manager (DC, MD, VA)
Who We Are
Nando’s Peri-Peri USA is a growing restaurant group currently seeking to add a full‑time Local Restaurant Marketing Manager for the DMV market to our Restaurant Support team. Known best for our marinated and flame‑grilled chicken basted to your liking with our famous PERi‑PERi sauce, our casual and culturally diverse company has deep roots as a global brand originating in South Africa.
NANDO’S VISION At Nando’s, we want to be the most loved restaurant brand in North America, sharing the spirit of Nando’s PERi‑PERi with everyone who chooses to access it. We will redesign and build a business that thrives as it fully answers it is consumers’ needs and endures over time through genuinely putting people at the heart of what we do. We will lead with our values and act with care, compassion, and kindness. By doing this, we will Change Lives Together, every day and everywhere.
Role Summary The Local Restaurant Marketing (LRM) Manager is an ambassador of Nando’s brand, culture, and values—bringing them to life in our restaurants and local communities. This role drives local marketing and promotional activities, brand visibility, supports events, and manages multiple touchpoints, from creative development and asset production to digital campaigns. It starts with analyzing restaurant performance against market opportunities and partnering with and training Patraos (General Managers) and Area Directors to secure buy‑in and own executions of marketing plans. This role is dedicated to supporting the DMV region, blending strategic planning with hands‑on execution. The Local Restaurant Marketing Manager ensures that national campaigns are tailored for local relevance while consistently representing Nando’s brand identity across all DMV markets.
Restaurant Marketing Responsibilities
Lead, coordinate, and actively participate in all marketing initiatives, with a strong focus on local store marketing.
Localize national campaigns and amplify them within the community.
Train Patraos and Nandocas on implementing LRM initiatives effectively.
Ensure all communications align with Nando’s brand identity and marketing objectives.
Budget management and stewardship.
Communication & Coordination
Promote marketing programs internally to build engagement and buy‑in across teams.
Collaborate with the Training Department to develop regional training plans that bring LRM strategies to the restaurant level.
Partner with external agencies and community organizations to enhance brand awareness.
Introduce creative collaborations for Patraos to strengthen the “My Nando’s” community culture.
Own local marketing reporting, including post‑mortem analysis and campaign summaries.
Manage ordering of materials and collateral for LRM campaigns.
Brand Identity
Maintain a consistent brand image across all advertising and marketing activities.
Ensure all external messaging reflects Nando’s tone of voice and brand standards.
Work cross‑functionally to prepare documents, manuals, and other marketing materials.
Community & Industry Engagement
Represent Nando’s in professional societies and food industry marketing activities.
Build and maintain relationships with influencers and strategic partners.
Coordinate influencer programs and traditional media activations, including catering, gifting, and reporting.
Serve as a liaison for local schools and PTAs for community partnerships.
Monitor competitor products, sales, and marketing activities to inform strategy.
Provide customer service support as needed, including donation requests, voucher distribution, and reward allocation.
Reporting and Analytics
Measure and analyze the effectiveness of pilot programs and local marketing initiatives, identifying trends and actionable insights to evaluate ROI and optimize future campaigns.
Prepare and present performance reports and key learnings to leadership and share best practices across the DMV region.
Develop dashboards and reporting tools to track campaign performance, community engagement, and drive measurable sales growth.
Additional Responsibilities
Assist with special projects and team initiatives as required.
Pay Range $60,000.00 – $90,000.00
Benefits
Earn more as you grow the brand—our bonus incentive plan rewards marketing success and measurable sales growth.
401k and matching*
Comprehensive Health Care Plan Options
Wellness Reimbursement
Technology Reimbursement
This range is based on a variety of factors, including but not limited to departmental budget, the qualifications necessary for the position, education, experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company‑matching 401(k) in addition to other programs and perks. The above hiring range represents Nando's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Role Requirements
Bachelor’s degree or an equivalent combination of education and experience.
3+ years’ experience in marketing within the restaurant or similar industry.
Experience with digital marketing and social media platforms is an asset.
Proven ability to cultivate and maintain relationships with internal and external stakeholders.
Exceptional interpersonal, written, and verbal communication skills.
Ability to work well with others and across multiple levels.
Ability to readily adjust to changing work environments.
Ability to work independently, multi‑task, and organize work to manage time effectively and meet deadlines.
Proficient in Microsoft Word, Excel, Outlook, and internet tools.
Valid driver’s license and clear driving record required.
Ability to commute between multiple restaurant locations for up to 50% of the time.
PERSONAL ATTRIBUTES & VALUE Passion
Energetic: outgoing, vibrant personality, goes the extra mile for their team
Rooted: sees the work as more than just a job and is enthusiastic about success in their role
Positive: constructive, optimistic and confident
Dedicated: committed, loyal and steadfast
Learning orientation: desire and drive to acquire knowledge and skills necessary to perform job more effectively
Courteous: respectful and considerate in manner and behavior towards others, treats others with compassion, care, and kindness
Adaptable: work effectively within a variety of diverse situations, and with diverse individuals
Collaborator: engaging, cooperative, contributing, and supporting team members
Willing: eager, prepared, and quick to act or respond
Pride
Meticulous: demonstrates a commitment to quality and excellence in the execution of work
Self‑motivated: initiative to undertake or continue a task or activity without providing or supervision
Conscientious: hardworking, diligent, and dependable
Humility: modest and unassuming, taking pride and not praise in activities and achievements, this does not take the form of arrogance.
Family
Courteous: respectful and considerate in manner and behavior towards others, treats others with compassion, care, and kindness
Adaptable: work effectively within a variety of diverse situations, and with diverse individuals
Team player: engaging, cooperative, contributing, and supporting team members
Willing: eager, prepared, and quick to act or respond
Courage
Assertive: confidently communicate needs or wishes in a constructive manner
Resilient: effectively manage stressful or pressurized situations
Tenacious: persistent regardless of setbacks
Integrity
Integrity: adherence to accepted principles of right and wrong, interesting in doing the right thing
Credible: honest, trustworthy, accountable, and dependable
Genuine: keeping everyone’s best interests at heart
Work Arrangement This is a field‑based role in the local market. It requires an active presence in restaurants and the community to drive local marketing initiatives, build relationships, and support events, while offering flexibility to manage planning, reporting, and coordination across multiple touchpoints. Standard business hours with flexibility to work night and weekend events and to respond to urgent requests as needed.
Seniority level Mid‑Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Restaurants
Referrals increase your chances of interviewing at Nando's PERi-PERi North America by 2x.
#J-18808-Ljbffr
NANDO’S VISION At Nando’s, we want to be the most loved restaurant brand in North America, sharing the spirit of Nando’s PERi‑PERi with everyone who chooses to access it. We will redesign and build a business that thrives as it fully answers it is consumers’ needs and endures over time through genuinely putting people at the heart of what we do. We will lead with our values and act with care, compassion, and kindness. By doing this, we will Change Lives Together, every day and everywhere.
Role Summary The Local Restaurant Marketing (LRM) Manager is an ambassador of Nando’s brand, culture, and values—bringing them to life in our restaurants and local communities. This role drives local marketing and promotional activities, brand visibility, supports events, and manages multiple touchpoints, from creative development and asset production to digital campaigns. It starts with analyzing restaurant performance against market opportunities and partnering with and training Patraos (General Managers) and Area Directors to secure buy‑in and own executions of marketing plans. This role is dedicated to supporting the DMV region, blending strategic planning with hands‑on execution. The Local Restaurant Marketing Manager ensures that national campaigns are tailored for local relevance while consistently representing Nando’s brand identity across all DMV markets.
Restaurant Marketing Responsibilities
Lead, coordinate, and actively participate in all marketing initiatives, with a strong focus on local store marketing.
Localize national campaigns and amplify them within the community.
Train Patraos and Nandocas on implementing LRM initiatives effectively.
Ensure all communications align with Nando’s brand identity and marketing objectives.
Budget management and stewardship.
Communication & Coordination
Promote marketing programs internally to build engagement and buy‑in across teams.
Collaborate with the Training Department to develop regional training plans that bring LRM strategies to the restaurant level.
Partner with external agencies and community organizations to enhance brand awareness.
Introduce creative collaborations for Patraos to strengthen the “My Nando’s” community culture.
Own local marketing reporting, including post‑mortem analysis and campaign summaries.
Manage ordering of materials and collateral for LRM campaigns.
Brand Identity
Maintain a consistent brand image across all advertising and marketing activities.
Ensure all external messaging reflects Nando’s tone of voice and brand standards.
Work cross‑functionally to prepare documents, manuals, and other marketing materials.
Community & Industry Engagement
Represent Nando’s in professional societies and food industry marketing activities.
Build and maintain relationships with influencers and strategic partners.
Coordinate influencer programs and traditional media activations, including catering, gifting, and reporting.
Serve as a liaison for local schools and PTAs for community partnerships.
Monitor competitor products, sales, and marketing activities to inform strategy.
Provide customer service support as needed, including donation requests, voucher distribution, and reward allocation.
Reporting and Analytics
Measure and analyze the effectiveness of pilot programs and local marketing initiatives, identifying trends and actionable insights to evaluate ROI and optimize future campaigns.
Prepare and present performance reports and key learnings to leadership and share best practices across the DMV region.
Develop dashboards and reporting tools to track campaign performance, community engagement, and drive measurable sales growth.
Additional Responsibilities
Assist with special projects and team initiatives as required.
Pay Range $60,000.00 – $90,000.00
Benefits
Earn more as you grow the brand—our bonus incentive plan rewards marketing success and measurable sales growth.
401k and matching*
Comprehensive Health Care Plan Options
Wellness Reimbursement
Technology Reimbursement
This range is based on a variety of factors, including but not limited to departmental budget, the qualifications necessary for the position, education, experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company‑matching 401(k) in addition to other programs and perks. The above hiring range represents Nando's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Role Requirements
Bachelor’s degree or an equivalent combination of education and experience.
3+ years’ experience in marketing within the restaurant or similar industry.
Experience with digital marketing and social media platforms is an asset.
Proven ability to cultivate and maintain relationships with internal and external stakeholders.
Exceptional interpersonal, written, and verbal communication skills.
Ability to work well with others and across multiple levels.
Ability to readily adjust to changing work environments.
Ability to work independently, multi‑task, and organize work to manage time effectively and meet deadlines.
Proficient in Microsoft Word, Excel, Outlook, and internet tools.
Valid driver’s license and clear driving record required.
Ability to commute between multiple restaurant locations for up to 50% of the time.
PERSONAL ATTRIBUTES & VALUE Passion
Energetic: outgoing, vibrant personality, goes the extra mile for their team
Rooted: sees the work as more than just a job and is enthusiastic about success in their role
Positive: constructive, optimistic and confident
Dedicated: committed, loyal and steadfast
Learning orientation: desire and drive to acquire knowledge and skills necessary to perform job more effectively
Courteous: respectful and considerate in manner and behavior towards others, treats others with compassion, care, and kindness
Adaptable: work effectively within a variety of diverse situations, and with diverse individuals
Collaborator: engaging, cooperative, contributing, and supporting team members
Willing: eager, prepared, and quick to act or respond
Pride
Meticulous: demonstrates a commitment to quality and excellence in the execution of work
Self‑motivated: initiative to undertake or continue a task or activity without providing or supervision
Conscientious: hardworking, diligent, and dependable
Humility: modest and unassuming, taking pride and not praise in activities and achievements, this does not take the form of arrogance.
Family
Courteous: respectful and considerate in manner and behavior towards others, treats others with compassion, care, and kindness
Adaptable: work effectively within a variety of diverse situations, and with diverse individuals
Team player: engaging, cooperative, contributing, and supporting team members
Willing: eager, prepared, and quick to act or respond
Courage
Assertive: confidently communicate needs or wishes in a constructive manner
Resilient: effectively manage stressful or pressurized situations
Tenacious: persistent regardless of setbacks
Integrity
Integrity: adherence to accepted principles of right and wrong, interesting in doing the right thing
Credible: honest, trustworthy, accountable, and dependable
Genuine: keeping everyone’s best interests at heart
Work Arrangement This is a field‑based role in the local market. It requires an active presence in restaurants and the community to drive local marketing initiatives, build relationships, and support events, while offering flexibility to manage planning, reporting, and coordination across multiple touchpoints. Standard business hours with flexibility to work night and weekend events and to respond to urgent requests as needed.
Seniority level Mid‑Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Restaurants
Referrals increase your chances of interviewing at Nando's PERi-PERi North America by 2x.
#J-18808-Ljbffr