Customer Advocacy & Community Marketing Manager Job at Anrok in San Francisco

Customer Advocacy & Community Marketing Manager

Join to apply for the Customer Advocacy & Community Marketing Manager role at Anrok

San Francisco, New York or Salt Lake City

Anrok is tackling a key challenge for all Internet businesses today: navigating the changing landscape of tax. Software businesses have gone from not having to worry about sales tax to needing to monitor exposure, calculate local rates, and file returns in over 20 US states and many countries worldwide. The internet economy has grown 6× in the last decade, and Anrok builds the tools that enable compliant digital commerce for companies big and small. Anrok connects with billing and payment systems to automate sales tax compliance end‑to‑end. The company has raised over $100M from investors such as Sequoia, Index, Spark Capital, and Khosla Ventures. 40% of the Forbes AI 50 are built on Anrok, including Anthropic, Notion, and Cursor.

Responsibilities

• Build and manage a customer reference program that Sales relies on to close deals, including identifying referenceable customers, managing request workflows, tracking reference‑to‑close rates, and ensuring a positive customer experience.
• Own end‑to‑end video testimonial production and case study creation, from customer selection through distribution, ensuring content resonates with prospects and drives pipeline influence.
• Launch and manage an Anrok Customer Advisory Council with 15‑20 top customers, designing an engagement model that includes quarterly meetings, co‑marketing opportunities, and product input channels.
• Drive G2, Capterra, and peer‑review site strategy to build third‑party credibility, managing review collection campaigns and responding to customer feedback.
• Create customer community initiatives, including online forums, customer events (dinners, roundtables, summit sessions), and networking opportunities that strengthen relationships.
• Manage customer speaking opportunities at conferences and webinars, coordinating logistics and ensuring customers are prepared to represent Anrok effectively.
• Identify and engage finance/tax influencers for social strategy, content partnerships, executive interviews, and thought leadership collaborations that expand Anrok's reach.
• Build customer proof points across formats (one‑pagers, slide decks, web content) to support sales enablement and demand generation campaigns.
• Track and report on customer advocacy program impact, including influenced pipeline, reference‑assisted deals, win rates, and customer engagement metrics.

Capabilities

• 5+ years in customer marketing, advocacy, community, or customer content roles at B2B SaaS companies with hands‑on experience building reference programs or managing customer communities.
• Proven track record building programs that Sales teams actually use, with demonstrated impact on win rates, reference‑assisted deals, or pipeline influenced by customer proof points.
• Experience producing customer content, including video testimonials, case studies, or customer stories that prospects engage with and that drive conversions.
• Strong project management skills with the ability to manage multiple programs simultaneously across reference management, content production, community building, and advocacy initiatives.
• Excellent relationship‑building skills with the ability to motivate customers to advocate, extract compelling stories, and maintain authentic long‑term relationships with customer champions.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales
• Software Development

Referrals increase your chances of interviewing at Anrok by 2×