Simply Business is hiring: Senior Manager, SEO in Boston

Senior Manager, SEO

Join now to apply for the Senior Manager, SEO role at Simply Business

Simply Business is a digital insurance brokerage that specializes in simplifying the insurance‑buying process for small businesses. Our proprietary technology platform allows owners to search, compare, and purchase insurance from over 20 top‑rated providers online.

Founded in the UK in 2005, we have nearly 20 years of experience supporting small businesses. We’re committed to building an outstanding product and a workplace that empowers entrepreneurial spirits.

We’ve been named a best place to work, ranking in Built In’s 2025 Best Companies to Work for in the US and Boston’s best places to work. We want team members who challenge boundaries and deliver brilliant customer experiences.

Base pay range

$109,000.00/yr - $197,900.00/yr

What You’ll Do:

• Strategic Leadership: Develop the framework and strategy for SEO, Answer Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals.
• Execution: Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution and optimization of performance‑oriented initiatives. Drive original and authoritative content at scale.
• Data‑Driven Execution: Conduct in‑depth technical and content audits, analyze how audiences discover and consume information across platforms; use these insights to build out a roadmap, partnering with analytics and finance teams to forecast, size, and measure impact through structured testing and experimentation.
• Cross‑Functional Collaboration: Partner directly with agencies, vendors and internal teams – Paid Media, Content, Operations, Product, Engineering – to translate strategy into action, establishing EEAT practices across authorship, freshness workflows, net new content and technical enhancements such as structured data.
• Product Partnership & Discoverability: Partner with product teams to recommend strategic initiatives that improve discoverability, including programmatic pages, content hubs, off‑site mentions and citation, widgets, quizzes, to optimize how we show up in traditional and emerging search platforms.
• Ecosystem & Tools: Continuously assess and review our ecosystem and tools to ensure we are set up for success, keeping our tech stack cutting‑edge and efficient.
• Innovation & Best Practices: Stay ahead of the curve by continually researching and applying new methodologies in the evolving AI search landscape. Set and mold best practices for both internal teams and our clients, ensuring our approach is always cutting‑edge.
• Expert Consultation: Serve as the primary point of contact for all SEO, GEO, and LLM‑related client questions, providing expert guidance, reporting and thought leadership.

What We’re Looking For:

• 10–15+ years of experience in SEO, with a proven track record of developing and executing large‑scale organic search strategies.
• Technical Acumen: Deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites. Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup.
• AI & LLM Expertise: Demonstrated experience with Generative AI and LLMs, including how they impact search behavior and the ability to develop strategies for optimizing content and experiences for these new engines.
• Analytical Skills: Strong analytical and quantitative skills with proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog and others. The ability to interpret complex data and derive actionable, business‑focused insights.
• Communication & Influence: Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to non‑technical stakeholders and leadership.
• Leadership: Senior or leadership experience, with a proven ability to communicate strategy to different leaders, lead agency and vendor relationships, mentor team members, and drive collaboration across diverse business units.

Benefits & Perks

• Group plan for medical, dental, vision, and prescription drug coverage.
• Short‑term & long‑term disability and life insurance coverage.
• Participation in our bonus program and 401(k) plan with a 5% employer match.
• Commuter benefits to help cut down on parking and public transit costs.
• 25 days of vacation time plus 10 sick days and 10 company holidays.
• Investment in learning and development – regular team outings and volunteer opportunities.
• Awesome office space.
• A hybrid working model giving employees flexibility to work in the way that best suits their job, teams, and lives.

Simply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture. And that commitment starts with our interview process.

If you have any questions or would like to pause your application, please email us at uscareers@simplybusiness.com.