Marketing Lead Job at WorkInCrypto.Global in New York

This range is provided by WorkInCrypto.Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $200,000.00/yr - $300,000.00/yr Firm: One of the fastest growing Crypto firms in the world We’re looking for a hands‑on Marketing Lead who can own and scale our entire marketing function as we enter our next phase of growth. This is a senior role for someone who has built and executed marketing strategies in FinTech and knows how to turn a startup into a trusted consumer brand. What you’ll do Own brand, growth, and performance marketing end‑to‑end Build and scale campaigns targeting young retail consumers Drive user acquisition, retention, and product awareness Develop a consistent brand identity and exceptional visual standards Work closely with founders and product teams to shape market positioning Build and lead a small, high‑performing marketing team as we scale What you’ve done 5–10+ years in Marketing, with strong FinTech or Crypto experience Must have worked for a reputable FinTech or Crypto firm Scaled a startup from early stage to meaningful user/customer growth Proven success marketing to Gen Z / young retail audiences Strong grasp of performance channels, social, community, and product marketing Exceptional eye for design and brand aesthetics (bonus if hands‑on with design tools) Growth mindset: data‑driven, fast‑moving, experiments‑first approach Ability to operate both strategically and tactically You’ll shape the entire marketing engine of a fast‑growing Crypto startup, influence product direction, and step into a Director/CMO‑level path as we scale. About WorkInCrypto WorkInCrypto is a specialist executive search firm focused exclusively on senior and leadership hiring across the global crypto, Web3, and digital‑asset ecosystem. We partner with tier 1 firms, leaders and high growth startups to place mission‑critical roles across Product, Engineering, GTM, and the C‑suite. With offices in London and Dubai and 500+ placements delivered, we’re known for our depth of market knowledge, our network of top talent, and our ability to run confidential searches that in‑house teams can’t execute. Seniority level Director Employment type Full‑time Job function Marketing #J-18808-Ljbffr