Social Media Manager, Americas Activation
Company: LEGO Group
Location: 1001 Boylston St., Boston, MA
Employment type: Full-time
Seniority level: Mid-Senior level
Industry: Manufacturing
Job Description
The Americas Activation Team is part of the larger LEGO Global Social Media operations function. The vision is to continue to reach, recruit, and retain new audiences while keeping existing fans engaged through native platforms.
This is a manager level role based at the above address.
Work model: hybrid (average of 3 days per week in office).
No relocation assistance.
Start Date: February 2026
End Date: September 2026
What You'll Do
- Drive activation plans against the global social channel and content strategies, partnering with social strategy, creative, and social analytics teams to develop compelling and high performing social-first content.
- Lead consumer and market business growth initiatives that place the LEGO Group in an authentic position to drive meaningfulness.
- Input downstream into market key initiatives to ensure channel and content strategies are being pulled through the line into execution.
- Develop and execute strong influencer & creator activation plans for content on LEGO® Social Media Channels to maximize brand exposure and authenticity.
- Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and create an on-going optimization strategy rooted in data-driven decision making.
- Collaborate with the Editorial team to ensure executions are seamless across platforms to drive consistent and impactful Brand storytelling moments.
- Partner closely with cross functional teams (such as Brand Marketing, PR, Events, Ecommerce, and Retail Marketing) to ensure seamless integration of social media.
- Stay ahead of industry trends, platform updates and competitive insights to continuously elevate the LEGO Brand within the Social Media space.
Do you have what it takes?
- 5-6+ years’ experience in Social Media Marketing for a Global Brand.
- Experience within the consumer-packaged goods industry and in verticals such as Entertainment, Fashion, Beauty, Sports, and Gaming.
- Strong understanding of the Social Media landscape and regional nuances, particularly in North America, LATAM, EMEA, China, Japan, and Asia Pacific.
- Deep understanding of social media analytics, platform algorithms, and content performance metrics.
- Ability to collaborate cross-functionally and align activation plans with Social Media platform strategies and broader LEGO® Group business goals.
- Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment.
- Background in influencer marketing strategy and the integration with organic social media.
- Excellent communication, storytelling, and copywriting skills.
- Passion for the ever-evolving social landscape.
- Agency and/or Influencer management experience.
- Experience with content creation, video editing, and emerging social platforms a plus.
- Bachelor’s degree and/or MBA in Marketing, Communications, Social Media preferred.
Compensation
Salary range: $100,906.00 – $151,360.00 based on anticipated responsibilities, market benchmarks, and organizational constraints.
Benefits details and comprehensive remuneration will be communicated upon finalisation of the employment offer.
What's in it for you?
- Family Care Leave: enhanced paid leave options for those important times.
- Insurances: life and disability insurance covering all colleagues.
- Wellbeing: access to the Headspace App and wellbeing initiatives and programs run by local teams.
- Colleague Discount: generous colleague discount from day 1.
- Bonus: bonus scheme if eligible upon reaching goals.
- Your Workplace: hybrid work policy with an average of 3 days per week in the office; workplace location will be discussed during recruitment.
EEO Statement
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
We conduct drug screening as part of our drug‑free workplace policy and in support of the commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860‑763‑7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on‑line channels, not to inquire about job opportunities.
Join the LEGO® team today.
Just imagine building your dream career. Then make it real.
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