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SUPACAZ

Sports Marketing Director for California Sports Sunglass Brand (Cycling, Basebal

SUPACAZ, Irvine

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Sports Marketing Director for California Sports Sunglass Brand (Cycling, Baseball, Racquet)

SUPACAZ is a leader in high-performance cycling, renowned for fusing technology, design, and style into innovative products. As market and design leaders in accessories, apparel, tools, and shoes, SUPACAZ continues to set trends in the cycling industry. Our consistent growth has led to doubling and tripling sales annually since the company's establishment in 2012. With offices in California, Taipei, and Tokyo, SUPACAZ is home to self-motivated individuals who take pride in their work and share a passion for cycling.

Company Description

Supacaz is a leader in high-performance cycling, renowned for fusing technology, design, and style into innovative products. Our consistent growth and strategic leadership position us as a top brand in accessories, apparel, tools, and shoes.

Role Description

We are seeking a full-time Sports Marketing Director to join our team on-site in Irvine, CA. This role involves designing and executing innovative marketing strategies to promote our California Sports Sunglass Brand across cycling, baseball, and racquet communities. Responsibilities include creating marketing plans, establishing partnerships with sports organizations and athletes, managing campaigns, overseeing brand development, and driving sales initiatives to support brand growth and recognition. The ideal candidate will align marketing efforts with company goals and ensure outreach to key markets.

Responsibilities

  • Design and execute innovative marketing strategies for cycling, baseball, and racquet markets.
  • Create comprehensive marketing plans and campaign schedules.
  • Establish and maintain partnerships with sports organizations, athletes, and influencers.
  • Oversee brand development, positioning, and visual identity.
  • Manage marketing campaigns across multiple channels and measure performance.
  • Drive sales initiatives to support brand growth and recognition.
  • Align marketing efforts with overall company objectives.

Qualifications

  • Proficiency in sports marketing and audience engagement strategies.
  • Experience in market planning and marketing management to develop and execute effective marketing initiatives and brand strategies.
  • Skill in driving sales growth through customer-focused marketing and partnerships in sports industries like cycling, baseball, and racquet sports.
  • Strong communication, project management, and leadership abilities.
  • Ability to thrive in an on-site, team-oriented, fast-paced environment in Irvine, CA.
  • Passion for sports, especially cycling, and familiarity with sports-related products is a strong advantage.
  • A bachelor's degree in Marketing, Business, Sports Management, or a related field; relevant work experience preferred.

Job Details

Senior level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industry: Sporting Goods Manufacturing

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