SalaryGuide
Responsibilities
- Execute lead generation campaign work, including Email, social media, and webinars
- Execute Solect’s attendance at customer Events, including planning, preparations, reservations, logistics, attending as a representative, and data management and reporting
- Collaborate and grow through planning and execution with Marketing and Demand Generation teammates, including creative, website, MDS, and sales teams
- The primary purpose of the position is to improve the quality and effectiveness of Solect’s marketing campaigns
- execute demand generation campaigns using systems such as Account Engagement, LinkedIn, Salesforce, and Google Analytics
- responsibilities include managing the execution of integrated email and social media campaigns, as well as handling planning, logistics, participation, and generating reports and analysis from in-person events within Solect’s service areas
Requirements
- Bachelor’s degree is required
- work experience in business-to-business marketing with demonstrated ability to perform marketing campaign functions with positive business results
- excellent listening, writing, project management, and teamwork skills
- hybrid office role, working primarily from the Hopkinton office with teammates and in the service area at marketing events or other offsite meetings
- must drive their personal vehicle and be able to load and unload trade show exhibit equipment and materials such as signs, laptop and digital display, collateral and transport to and from offsite locations
Benefits
- comprehensive benefits package that includes medical, dental, vision, short and long-term disability, life insurance, voluntary benefits, family care benefits, an employee assistance program, paid time off and bonding leave, paid holidays, a 401(k)/RRSP retirement savings plan with employer contributions, and employee bonuses.