TalentBurst
Marketing Manager - Senior
6+ months Contract
Framingham, MA (Hybrid)
Supplier Intake Call Notes
Hybrid role onsite 2 days a week Tuesdays and Wednesdays
Team is responsible for all the paid media
This individual would be working directly with an agency reviewing their briefs and evaluating the plans
Partnering with several internal partners, such as the broader brand marketing team where they oversee all marketing vs. paid marketing
First four months they will work as the Media Manager and then move into the Manager of position to cover a leave of absence, the roles are similar, and they will be supporting a different brand. The expectation is that this individual can bridge those levels. The below job description if for the Manager of role.
Key requirement is strong communication skills
Retail is a plus but not required
Key Responsibilities Getting to Know the Business
Acts as the voice of media strategy in integrated planning with internal and external partners
Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform
Serves as key day-to-day liaison with paid media agency
Sharing/Collaboration with Domestic and Global partners on plans & learnings
Build Media and Digital Expertise
Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display
Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan
Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions
Meets with existing and prospective media vendors to evaluate future media opportunities
Drive Results (Plan, Execute, Measure)
Oversees holistic budget to be executed by team
Responsible for sharing integrated media plans to key stakeholders
Manages upfront investment, paid ipartnerships, and key vendor relationships
Oversees holistic digital strategy driving in-store sales
Oversees grand openings, local, and multi-cultural plans
Partners with consumer insights and agency partners to execute cross-channel measurement studies
Represent paid media strategy for annual and ad hoc planning processes
Feedback Loop
Continuously monitors campaign & provides optimizations
Leads quarterly look-backs & establishes best practices
Requirements
Bachelor's Degree or similar marketing experience
A minimum of 7-10 years of experience in media
Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search).
Strong experience optimizing media channels and establishing testing approaches and analytics experience5+ years managing a team of associates (contractor will not be responsible for managing individuals during this assignment)
Effective verbal and written communication on all levels and both internally and externally
Experience working with outside agencies and vendors
Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements
Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
Excellent working knowledge of Excel and PowerPoint
Strong analytical experience and proven critical thinking
Knowledge of retail business a plus
#J-18808-Ljbffr
6+ months Contract
Framingham, MA (Hybrid)
Supplier Intake Call Notes
Hybrid role onsite 2 days a week Tuesdays and Wednesdays
Team is responsible for all the paid media
This individual would be working directly with an agency reviewing their briefs and evaluating the plans
Partnering with several internal partners, such as the broader brand marketing team where they oversee all marketing vs. paid marketing
First four months they will work as the Media Manager and then move into the Manager of position to cover a leave of absence, the roles are similar, and they will be supporting a different brand. The expectation is that this individual can bridge those levels. The below job description if for the Manager of role.
Key requirement is strong communication skills
Retail is a plus but not required
Key Responsibilities Getting to Know the Business
Acts as the voice of media strategy in integrated planning with internal and external partners
Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform
Serves as key day-to-day liaison with paid media agency
Sharing/Collaboration with Domestic and Global partners on plans & learnings
Build Media and Digital Expertise
Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display
Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan
Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions
Meets with existing and prospective media vendors to evaluate future media opportunities
Drive Results (Plan, Execute, Measure)
Oversees holistic budget to be executed by team
Responsible for sharing integrated media plans to key stakeholders
Manages upfront investment, paid ipartnerships, and key vendor relationships
Oversees holistic digital strategy driving in-store sales
Oversees grand openings, local, and multi-cultural plans
Partners with consumer insights and agency partners to execute cross-channel measurement studies
Represent paid media strategy for annual and ad hoc planning processes
Feedback Loop
Continuously monitors campaign & provides optimizations
Leads quarterly look-backs & establishes best practices
Requirements
Bachelor's Degree or similar marketing experience
A minimum of 7-10 years of experience in media
Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search).
Strong experience optimizing media channels and establishing testing approaches and analytics experience5+ years managing a team of associates (contractor will not be responsible for managing individuals during this assignment)
Effective verbal and written communication on all levels and both internally and externally
Experience working with outside agencies and vendors
Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements
Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
Excellent working knowledge of Excel and PowerPoint
Strong analytical experience and proven critical thinking
Knowledge of retail business a plus
#J-18808-Ljbffr