Boehringer Ingelheim
Director, Marketing - Pet Therapeutics
Boehringer Ingelheim, Duluth, Georgia, United States, 30155
Director, Marketing - Pet Therapeutics
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Director, Marketing – Pet Therapeutics
role at
Boehringer Ingelheim
Description Oversee and lead the development, implementation and monitoring of brand strategies for the U.S. Pet Therapeutic portfolio in order to meet or exceed strategic and business objectives.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.
Duties & Responsibilities
Manage and direct the development of brand objectives and strategic plans. Oversee development of tactical plans (sales/promotional tools, conventions/symposia, PR/media, web strategy, market research, etc.) to ensure attainment of annual goals
Represent and lead the development and implementation of brand positioning, messaging, and brand personality along with technical strategies in relation to the brand with internal and external stakeholders. Coordinate the development of scientific data in support of the brand (disease) while ensuring appropriate strategic direction is communicated to and executed by external agencies
Forecast and monitor Gross and Net Sales for the brands to ensure brand contributions are in line with corporate expectations. Meet financial targets for the brands including net sales, discounts and market share
Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brands; ensure development of appropriate actions and contingency plans. Communicate insights and recommendations to the team
Chair/lead cross-functional teams involving Marketing, Sales, Technical, Market Research, Regulatory, Global Marketing and Legal; actively soliciting team expertise and input in the development and execution of brand and technical strategies
Ensure department is staffed with qualified and highly motivated personnel. Effectively administer salary and reward programs. Guide all disciplinary action including terminations. Recognize, coach and develop personnel performance for increased responsibility. Develop actionable MAG plans, provide regular feedback, and conduct timely MAG Plan reviews. Identify performance challenges, create action plans and monitor the effectiveness of these action plans
Provide input to market research on study design and interpret findings to refine product marketing direction. Utilize CRM tool to drive marketing strategies and tactics to targeted customers (CVM). Implement through the sales force to customers. Effectively monitor/measure results and through this analysis make appropriate pro‑active business decisions. Develop, coordinate and execute annual business plan as per schedule
Develop and work with Key Opinion Leaders to validate and optimize brand strategies and tactics, lead and exchange information with corporate and other OPU´s in the BI global community
Communicate strategic direction to internal partners to ensure alignment
Performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA etc.) and Company policies and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrates high ethical and professional standards with all business contacts in order to maintain excellent reputation within the community
Conduct job in a collaborative manner with Global Marketing counterparts
Requirements
Bachelors degree from an accredited institution required; DVM degree (veterinary diploma) and/or MBA from an accredited institution preferred
Minimum eight (8) years experience in the pharmaceutical industry, including four (4) years US pharmaceutical marketing experience or other relevant experience
Four (4) to six (6) years leadership experience
Demonstrated strong leadership, negotiation and project management skills
Demonstrated understanding and ability to monitor budget and resources
Demonstrated ability to achieve results in a highly matrixed organization
Excellent analytical, communication, creativity and organizational/planning skills
Proficiency in MS Office, Outlook and database applications
Ability to travel (will include overnight travel)
Eligibility Requirements
Must be legally authorized to work in the United States without restriction
Must be willing to take a drug test and post-offer physical (if required)
Must be 18 years of age or older
Why Boehringer Ingelheim? With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better. Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed. Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations. Want to learn more? Visit https://www.boehringer-ingelheim.com
#J-18808-Ljbffr
Director, Marketing – Pet Therapeutics
role at
Boehringer Ingelheim
Description Oversee and lead the development, implementation and monitoring of brand strategies for the U.S. Pet Therapeutic portfolio in order to meet or exceed strategic and business objectives.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.
Duties & Responsibilities
Manage and direct the development of brand objectives and strategic plans. Oversee development of tactical plans (sales/promotional tools, conventions/symposia, PR/media, web strategy, market research, etc.) to ensure attainment of annual goals
Represent and lead the development and implementation of brand positioning, messaging, and brand personality along with technical strategies in relation to the brand with internal and external stakeholders. Coordinate the development of scientific data in support of the brand (disease) while ensuring appropriate strategic direction is communicated to and executed by external agencies
Forecast and monitor Gross and Net Sales for the brands to ensure brand contributions are in line with corporate expectations. Meet financial targets for the brands including net sales, discounts and market share
Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brands; ensure development of appropriate actions and contingency plans. Communicate insights and recommendations to the team
Chair/lead cross-functional teams involving Marketing, Sales, Technical, Market Research, Regulatory, Global Marketing and Legal; actively soliciting team expertise and input in the development and execution of brand and technical strategies
Ensure department is staffed with qualified and highly motivated personnel. Effectively administer salary and reward programs. Guide all disciplinary action including terminations. Recognize, coach and develop personnel performance for increased responsibility. Develop actionable MAG plans, provide regular feedback, and conduct timely MAG Plan reviews. Identify performance challenges, create action plans and monitor the effectiveness of these action plans
Provide input to market research on study design and interpret findings to refine product marketing direction. Utilize CRM tool to drive marketing strategies and tactics to targeted customers (CVM). Implement through the sales force to customers. Effectively monitor/measure results and through this analysis make appropriate pro‑active business decisions. Develop, coordinate and execute annual business plan as per schedule
Develop and work with Key Opinion Leaders to validate and optimize brand strategies and tactics, lead and exchange information with corporate and other OPU´s in the BI global community
Communicate strategic direction to internal partners to ensure alignment
Performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA etc.) and Company policies and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrates high ethical and professional standards with all business contacts in order to maintain excellent reputation within the community
Conduct job in a collaborative manner with Global Marketing counterparts
Requirements
Bachelors degree from an accredited institution required; DVM degree (veterinary diploma) and/or MBA from an accredited institution preferred
Minimum eight (8) years experience in the pharmaceutical industry, including four (4) years US pharmaceutical marketing experience or other relevant experience
Four (4) to six (6) years leadership experience
Demonstrated strong leadership, negotiation and project management skills
Demonstrated understanding and ability to monitor budget and resources
Demonstrated ability to achieve results in a highly matrixed organization
Excellent analytical, communication, creativity and organizational/planning skills
Proficiency in MS Office, Outlook and database applications
Ability to travel (will include overnight travel)
Eligibility Requirements
Must be legally authorized to work in the United States without restriction
Must be willing to take a drug test and post-offer physical (if required)
Must be 18 years of age or older
Why Boehringer Ingelheim? With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better. Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed. Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations. Want to learn more? Visit https://www.boehringer-ingelheim.com
#J-18808-Ljbffr