JD Watches NY
Content Creator
Location: New York, NY | Hybrid
Reports to: Marketing Manager/ Director of Operations
Role Overview
The Content Creator is responsible for producing high-quality, on-brand digital content that showcases JD Watches’ luxury timepieces, services, and in-store experience. This role plays a key part in driving brand awareness, engagement, and sales across social media, website, email, and marketing campaigns.
The ideal candidate has a strong eye for detail, understands luxury aesthetics, and can translate products and experiences into compelling visual and written content.
Key Responsibilities
Content Creation
- Create original photo, video, and written content for platforms including Instagram, TikTok, website, email campaigns, and digital ads.
- Capture high-quality product photography and short-form video content (Reels, Stories, TikToks), including watches, jewelry, packaging, and in-store moments.
- Edit photos and videos to align with JD Watches’ luxury brand standards.
- Assist with lifestyle and campaign shoots, events, and showroom content.
Social Media Support
- Support day-to-day content needs for social media channels.
- Assist with content scheduling and posting according to the marketing calendar.
- Monitor engagement and provide basic performance feedback (what’s working, trends, audience response).
Brand & Storytelling
- Ensure all content reflects JD Watches’ tone: luxury, trust, expertise, and authenticity.
- Help tell the story behind each timepiece, including craftsmanship, condition, provenance, and service.
- Maintain consistency in visuals, captions, and messaging across all platforms.
Collaboration
- Work closely with Sales, Operations, and Marketing teams to align content with inventory, promotions, and campaigns.
- Coordinate with photographers, videographers, influencers, or external partners as needed.
- Assist with content for special initiatives (events, partnerships, launches, service offerings).
Asset Management
- Organize and maintain a content library of photos, videos, and brand assets.
- Ensure proper naming, storage, and easy retrieval of content for future use.
Qualifications
- Proven experience as a Content Creator, Social Media Content Specialist, or similar role.
- Strong portfolio showcasing photography, video, and/or social media content.
- Proficiency with content tools such as Adobe Creative Suite, Canva, CapCut, Final Cut, or similar.
- Strong understanding of social media platforms and trends, especially Instagram and TikTok.
- Excellent attention to detail and visual consistency.
- Ability to work independently while meeting deadlines.
- Interest or background in luxury goods, watches, jewelry, fashion, or lifestyle brands is a strong plus.