Generation Love is hiring: Director of Brand Marketing in New York

Position Overview

We are seeking a strategic and creative Director of Brand Marketing to lead our brand vision and drive our marketing initiatives across all channels. This role is responsible for defining and executing our brand strategy, overseeing seasonal marketing campaigns, and serving as the creative voice behind our storytelling. The ideal candidate is an innovative thinker with a proven track record of building compelling brand narratives, leading cross-functional teams, and translating brand vision into tangible marketing executions that drive business growth.

Key Responsibilities

Brand Strategy & Vision

• Define and evolve the overall brand strategy, positioning, and messaging architecture
• Develop and maintain brand guidelines to ensure consistency across all touchpoints
• Lead competitive analysis and market research to inform brand positioning and opportunities
• Establish brand KPIs and measure brand health through relevant metrics and insights
• Partner with executive leadership to align brand strategy with business objectives

Creative Direction & Content Strategy

• Serve as the creative visionary for all brand storytelling and content
• Define the visual and narrative direction for the brand across all platforms
• Lead photoshoot planning, creative concepting, and art direction for editorial, e-commerce, and campaign content
• Collaborate with creative partners, photographers, stylists, and agencies to bring brand vision to life
• Ensure all brand communications reflect a cohesive aesthetic and authentic
• Develop content strategy that supports brand positioning and drives engagement
• Oversee blog strategy, social media direction, and digital content ecosystem
• Guide PR and influencer strategies to amplify brand reach and credibility
• Identify emerging channels and opportunities to connect with target audiences
• Ensure all content aligns with brand guidelines and seasonal marketing priorities

Seasonal Brand Marketing

• Own end-to-end planning and execution of seasonal brand marketing campaigns
• Develop integrated marketing strategies that span digital, social, PR, influencer, and retail
• Create seasonal campaign briefs that clearly articulate objectives, target audiences, key messages, and success metrics
• Manage marketing budgets and allocate resources effectively across campaigns
• Analyze campaign performance and iterate strategies based on data-driven insights

Qualifications

Required

• 7-9 years of experience in brand marketing, creative direction, or related roles, preferably in fashion, lifestyle, or consumer brands
• Proven track record of developing and executing successful brand strategies and marketing campaigns
• Strong creative vision with experience directing photoshoots and leading visual storytelling
• Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail
• Excellent leadership and team management skills
• Outstanding written and verbal communication skills with ability to present to senior leadership
• Strategic thinker with strong analytical skills and comfort with data-driven decision making
• Experience managing marketing budgets and vendor relationships
• Proficiency with marketing platforms, analytics tools, and project management software