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In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. About IMG Academy
Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences:
As a full-time member of our team, you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time and seasonal/temporary roles.
Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences:
- Boarding school and camps , via a state-of-the-art campus in Bradenton, Fla.
- Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
- Online college recruiting , via the NCSA brand,providing content, tools, coaching and access to a network of 40,000 college coaches
- Product Strategy & Positioning: Own the product marketing strategy for Boarding School and Camps, with clear audience segmentation, market differentiation, and competitive positioning.
- Develop messaging frameworks, product narratives, value propositions, and creative direction for all marketing channels.
- Lead annual go-to-market planning and seasonal launch cycles.
- Maintain awareness of market trends, competitor insights, and emerging opportunities impacting family and youth sports decision-making.
- Customer Journey & Lifecycle Optimization: Architect and optimize the customer journey for boarding school and camp families-across awareness, consideration, application, and enrollment.
- Build lifecycle and nurture strategies to drive engagement, conversion, yield, and long-term customer value.
- Partner with Marketing Performance, Web, CX, and Sales to identifyfriction points and funnel improvement opportunities.
- Use quantitative and qualitative insights-including surveys, behavioral data, and family research-to improve experience design.
- Cross-Functional & Cross-Product Collaboration: Work closely with product marketers focused on Online, International, Hotel, and B2B to share insights, align messaging, create integrated campaigns, and maintain a unified product marketing approach.
- Partner with Sales and Enrollment leadership to refine positioning, objection handling, competitive intelligence, and market feedback loops.
- Collaborate with Creative, Web, Email, Paid Media, and Social to drive cohesive, high-impact marketing execution.
- Support cross-product initiatives such as new sports launches, seasonal enrollment pushes, and multi-channel campaigns.
- Sales & Analytics Alignment: Create sales enablement tools including product decks, one-pagers, competitive briefs, objection handling guides, and category insights.
- Conduct performance and enrollment analyses to inform strategic priorities and forecast demand.
- Leverage funnel analytics to identify opportunities for conversion improvement across the journey.
- Partner with Analytics to define KPIs, develop dashboards, and assess ROI.
- Go-to-Market Execution: Lead GTM strategy for new sports, program enhancements, pricing updates, and seasonal enrollment initiatives.
- Own cross-functional launch calendars and ensure all teams understand messaging, timelines, and KPIs.
- Conduct post-launch retrospectives to capture learnings and optimizefuture cycles.
- Performance Optimization & Insights: Track product performance, audience shifts, conversion trends, and customer satisfaction.
- Develop experimentation frameworks to test messaging, pricing, or product positioning enhancements.
- Continuously refine strategies using data, insights, and market performance.
- 6+ years of product marketing experience, ideally in experiential products, education, hospitality, camps, or sports.
- Proven experience working within multi-product ecosystems or complex customer journeys.
- Expertise in customer journey mapping, lifecycle marketing, sales funnel optimization, and positioning.
- Strong analytical skills with the ability to turn data into strategic recommendations.
- Strong partnership and collaboration skills; thrives in cross-functional environments.
- Exceptional written and verbal communication skills with strong storytelling and presentation abilities.
- Highly organized, with the ability to prioritize and manage multiple initiatives simultaneously.
- Passion for youth sports, athlete development, and mission-driven experiential products.
- Experience in education, camps, hospitality, membership or subscription products, or digital coaching environments.
- Familiarity with CRM, automation platforms, and sales enablement tools.
- Requires a background check upon offer
- Requires a drug test upon offer
As a full-time member of our team, you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time and seasonal/temporary roles.
- Comprehensive Medical, Dental and Vision
- Flexible Spending Account and Health Savings Account options
- 401k with an Employer Match
- Short Term and Long Term Disability
- Group and Supplemental Life & AD&D
- Gym Discount Program
- Pet Insurance
- Wellbeing Program
- and more!