Puffy
Head of Business Development - Publisher & Affiliate Partnerships (Remote) (San
Puffy, San Francisco, CA, US
Head of Business Development - Publisher & Affiliate Partnerships (Remote)
Join to apply for the Head of Business Development - Publisher & Affiliate Partnerships (Remote) role at Puffy
Position: Head of Business Development - Publisher & Affiliate Partnerships
Compensation: USD $100,000 - $130,000 per annum + up to 30% Performance Bonus
Location: Remote
We're one of the top 5 mattress brands in the US, and we're looking for a partnership strategist who can build revenue engines, not just manage relationships. You'll establish and scale performance-driven partnerships with tier1 publishers, content sites, and affiliate networksturning editorial relationships into measurable revenue while maintaining our 3:1 ROAS constraint.
This isn't just another business development role. Youll structure deals with Forbes, CNET, Sleep Foundation, and Wirecutter/NYT that generate millions in attributable revenue. Youll negotiate terms, optimize attribution models, and continuously refine campaigns based on EPC, ROAS, and conversion data. Most partnership managers maintain existing relationshipsyoull build a portfolio that compounds value quarter over quarter.
Top 5 Mattress Brand in US
#Gain firsthand exposure to strategic decisions and highvelocity execution that drives a global brand.
Design your workday around peak performance hours, not arbitrary office schedules. We measure output and impact, not time spent online.
While competitors spend months in approval cycles, youll test, iterate, and scale winning partnerships in weeks. 5+ years of business development or partnership management experience in B2C/D2C ecommerce (any vertical consumer products, home goods, electronics, health & wellness, etc.)
~ Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes
~ Experience with premium publishers: Demonstrated success securing editorial placements or partnerships with tier1 publishers (Forbes, CNET, major review sites, or equivalent authority publications)
~ Performance marketing mindset: Deep understanding of performance metrics (EPC, ROAS, CPA), attribution models, and datadriven optimization
Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar)
Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping)
Strong analytical skills with ability to build financial models and ROI projections
Comfortable working with attribution frameworks and multitouch conversion analysis
Exceptional negotiation skills with track record of structuring winwin partnership terms
Strong relationship management across diverse partner types (editorial teams, affiliate managers, content creators)
Ability to balance strategic, hightouch partnerships with scalable program growth
Strong project management skills with ability to manage multiple partnership tracks simultaneously
Background running or optimizing paid acquisition campaigns
Startup or scaleup experience: comfortable with lean operations and rapid pivots
International partnership experience: coordinating with global partners and tailoring programs to diverse markets
Publisher/editorial background: understanding of content creation cycles, editorial calendars, and newsroom dynamics
Monthly performance bonuses (up to 30%)
Comprehensive medical, dental, and vision insurance
Generous Paid Time Off (PTO) + US Public holidays
Remote First: Work from the comfort of your home office
International team collaboration (14+ nationalities)
1,000 Puffy/Halo Board store credit post 1 year completion
Employment type: Fulltime. Business Development, Marketing, and Strategy/Planning. Industries: Retail.
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