Town Fair Tire is hiring: JR PPC & SEO Specialist (No Sponsorship/No Remote) in

We are a leading tire company committed to delivering high-performance, reliable, and innovative tire solutions for consumers, commercial fleets, and specialty applications. As we continue to grow our digital presence, we are seeking a data-driven and creative PPC & SEO Specialist to help us improve visibility, drive qualified traffic, and increase revenue across our digital channels. The PPC & SEO Specialist will be responsible for planning, executing, and optimizing paid search campaigns while simultaneously managing search engine optimization on experience with ad platforms, and a deep understanding of search engine best Experience in automotive, tire, or e-commerce industries is a plus. Paid Search (PPC)  Plan, create, and manage campaigns across Google Ads, Bing Ads, and other paid platforms.  Perform keyword research, audience targeting, and competitive analysis.  Optimize campaigns for conversions, ROAS, quality score, and CPC efficiency.  Create compelling ad copy aligned with brand tone and product offerings.  Monitor daily budget pacing, bids, performance trends, and reporting.  Conduct A/B tests on ads, landing pages, and targeting strategies.  Collaborate with sales and product teams to promote key tire lines or seasonal campaigns. Search Engine Optimization (SEO)  Optimize website content, metadata, internal linking, and landing pages.  Support creation of high-value content including product guides, tire education articles, and service pages.  Perform technical SEO audits and coordinate fixes with developers.  Monitor domain authority, backlink profile, indexing issues, and site health.  Track rankings, search visibility, traffic patterns, and keyword performance.  Ensure all SEO efforts support brand awareness and e-commerce or lead- generation objectives. Build dashboards and performance reports using Google Analytics, Google Ads, and other tools.  Analyze conversion funnels, customer behavior, and ROI trends.  Continuously improve digital strategy based on data and industry trends. Bachelor’s degree in Marketing, Business, Communications, or a related field (2–3+ years of hands-on experience in PPC and SEO management.  Proficiency with Google Ads, Bing Ads, Google Analytics, Google Search Strong understanding of on-page, off-page, and technical SEO.  Experience with e-commerce or automotive/tire industry preferred but not required.  Job Type: Full-time Dental insurance ~ Health insurance ~ Life insurance ~ Retirement plan ~ Tuition reimbursement ~