The Seville
Description
The Seville a luxury Senior Living community located in the beautiful coastal area of San Clemente, CA is looking for a seasoned and dynamic Director of Sales & Marketing! This community opened in September 2024.
GENERAL SUMMARY:
Responsible for developing and implementing marketing and sales program to ensure maximum occupancy and revenue levels are achieved for the community. This person is a key member of the community’s management team adhering to company policy and procedures and upholding the community’s mission, philosophy, values, vision, and principles.
PRINCIPAL DUTIES:
Essential Job Duties: (Other duties will be assigned as needed) Must be willing and able to do the following:
- Achieve maximum occupancy and revenue levels by keeping the community at or above budgeted monthly occupancy
- Responsible to maintain all expenditures for department to remain within budget allowances, review monthly operating statement for accuracy and explain variances to budget.
- Keep and maintain appropriate records
- Assist with preparation of Yearly Marketing Budget
- Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up to date and inquiry process to ensure inquiries are handled properly at all times
- Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
- Community Event
- Educational Seminars
- Professional Networking
- Advertising
- Public Relations
- Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week
- Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented.
- Ensure all existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact
- Keep abreast of key market competitor’s strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports
- Utilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources
- Supervise (two or more full time or the equivalent) Residency Counselors to include hiring, training, evaluating, and coaching within established policies and procedures
- Participate with management team to assure the marketability of the community including:
- Upkeep and attractiveness
- Resident/Family communications
- Utilization of internal events for marketing
- Accountable for in-house marketing and sales training.
Requirements
QUALIFICATIONS:
- Bachelor’s degree with emphasis in marketing/sales preferred
- Five years of experience in marketing and sales required with experience and/or knowledge of senior living industry.
- Management experience is also preferred.
- Ability to speak, read, and comprehend the English language
- Proficiency with Microsoft Office Suite products
- Must possess personal driving record consistent with the requirements of the state
PHYSICAL REQUIREMENTS/WORKING CONDITIONS:
- Lifts and carries up to 50 lbs. occasionally with assistance
- Pushes and pulls up to 50 lbs. occasionally with assistance
- Reaches, bends and twists occasionally
- Sits, stands, and walks frequently throughout the day
- Medium work – exerts up to 50 lbs. of force occasionally, and/or up to 20 lbs. of force frequently and/or up to 20 lbs. of force constantly to move object