Blueprint Creative Group
About Us
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Position Overview Blueprint Creative Group is seeking a Creative Director to lead all creative development for a behavioral change campaign. You’ll ensure that messaging and visuals authentically reflect the lived experiences of Massachusetts residents and are culturally resonant across multiple languages and populations.
Key Responsibilities
Lead and mentor a multidisciplinary creative team including designers, copywriters, and content producers
Expand and evolve the campaign’s creative platform across digital, social, print, and broadcast media
Develop culturally relevant concepts that connect with diverse communities, including non-English-speaking and underrepresented groups
Oversee creative review and quality assurance to ensure compliance with the Principles of Health and Racial Equity
Partner with the Racial & Health Equity Strategist to ensure inclusive storytelling and accessibility in all materials
Manage production schedules, vendor coordination, and creative budgets
Present creative strategies and concepts to client stakeholders for feedback and approval
Qualifications
Bachelor’s or master’s degree in design, advertising, or communications
10+ years in creative direction for public health or behavior change campaigns
Proven record of producing multicultural, multilingual campaigns
Strong storytelling, conceptual, and leadership abilities
This position is Remote/Telecommute job. Massachusetts residence, a plus.
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Position Overview Blueprint Creative Group is seeking a Creative Director to lead all creative development for a behavioral change campaign. You’ll ensure that messaging and visuals authentically reflect the lived experiences of Massachusetts residents and are culturally resonant across multiple languages and populations.
Key Responsibilities
Lead and mentor a multidisciplinary creative team including designers, copywriters, and content producers
Expand and evolve the campaign’s creative platform across digital, social, print, and broadcast media
Develop culturally relevant concepts that connect with diverse communities, including non-English-speaking and underrepresented groups
Oversee creative review and quality assurance to ensure compliance with the Principles of Health and Racial Equity
Partner with the Racial & Health Equity Strategist to ensure inclusive storytelling and accessibility in all materials
Manage production schedules, vendor coordination, and creative budgets
Present creative strategies and concepts to client stakeholders for feedback and approval
Qualifications
Bachelor’s or master’s degree in design, advertising, or communications
10+ years in creative direction for public health or behavior change campaigns
Proven record of producing multicultural, multilingual campaigns
Strong storytelling, conceptual, and leadership abilities
This position is Remote/Telecommute job. Massachusetts residence, a plus.
#J-18808-Ljbffr