Conair
Vice President, Brand and Digital Marketing - Waring
Conair, Stamford, Connecticut, United States, 06925
Vice President, Brand and Digital Marketing - Waring
Job ID 2023-01442
Marketing/Brand ManagementStamford,Connecticut
We are seeking a visionary
Vice President of Marketing
to lead our brand, demand generation, and go-to-market strategy across all customer segments. This leader will be responsible for building a powerful, differentiated brand in foodservice equipment while driving measurable growth through
brand development, digital/eCommerce leadership, and integrated marketing execution .
The VP of Marketing will shape how we are perceived in the market - by end-users, operators, distributors, consultants, and rep groups - and will ensure we stand out in a competitive landscape. This role requires a balance of
strategic vision and executional rigor , with a strong bias toward digital transformation and demand creation.
Key Responsibilities Brand & Market Strategy Define and articulate the brand positioning, value proposition, and narrative that resonates across operators, consultants, distributors, and end-users. Lead marketing strategy aligned with company growth objectives - across legacy distribution network, institutional, chain, and emerging industrial kitchen segments. Ensure consistent brand identity across all channels, experiences, and touchpoints globally.
Demand Generation & Growth Marketing Build campaigns that generate
end-user demand
and route leads through distribution partners. Partner closely with Sales to create industry and vertical-specific programming for dealers, institutional operators, chains, healthcare, and government. Leverage data-driven marketing to optimize campaigns for ROI and scalability. Own digital presence: Waring.com, eCommerce platforms, distributor portals, Amazon Business, Webstaurant, Grainger, and emerging channels. Drive digital merchandising, SEO/SEM, paid media, and digital content strategy to maximize brand visibility and sales conversion. Ensure the brand is leading in the shift toward
self-service and online discovery
for light equipment. Ensure the brand is
initiating the discussion and benefitting from the secular shift from gas powered solutions to electric. Develop high-quality content (video, training, case studies, culinary applications) that tells the brand story and supports specification. Effectively leverage
legacy content and The Waring Collective, sustainability, food waste, etc. Lead event strategy (trade shows, culinary demos, consultant training) to reinforce thought leadership. Build programs that enhance customer experience pre and post-sale, increasing brand loyalty.
Team & Cross-Functional Leadership Build and lead a high-performing marketing team across brand, digital, creative, and product marketing. Partner with Sales leadership on GTM alignment, channel programs, and vertical strategies. Collaborate with Product and Culinary teams to launch innovations with maximum market impact.
Qualifications 12–15+ years in
marketing leadership , ideally in foodservice equipment, B2B2C manufacturing, or adjacent industries. Proven track record of building
differentiated brands
in competitive categories. Expertise in
digital and eCommerce marketing , with hands‑on experience in SEO, paid media, and online channel management. Strong grasp of distributor dynamics and B2B2C selling environments. Demonstrated success in demand generation, vertical marketing, and sales alignment. Strong leadership skills with ability to build and inspire a cross‑functional marketing team. Excellent strategic thinking paired with operational execution capability.
What We Offer The opportunity to
define and scale a brand
that is reshaping the future of foodservice equipment. A seat at the leadership table with direct influence on company growth strategy. Competitive executive compensation, performance incentives, and long-term career opportunity. The resources and autonomy to make a
transformational impact
on how customers experience our brand and products.
#J-18808-Ljbffr
We are seeking a visionary
Vice President of Marketing
to lead our brand, demand generation, and go-to-market strategy across all customer segments. This leader will be responsible for building a powerful, differentiated brand in foodservice equipment while driving measurable growth through
brand development, digital/eCommerce leadership, and integrated marketing execution .
The VP of Marketing will shape how we are perceived in the market - by end-users, operators, distributors, consultants, and rep groups - and will ensure we stand out in a competitive landscape. This role requires a balance of
strategic vision and executional rigor , with a strong bias toward digital transformation and demand creation.
Key Responsibilities Brand & Market Strategy Define and articulate the brand positioning, value proposition, and narrative that resonates across operators, consultants, distributors, and end-users. Lead marketing strategy aligned with company growth objectives - across legacy distribution network, institutional, chain, and emerging industrial kitchen segments. Ensure consistent brand identity across all channels, experiences, and touchpoints globally.
Demand Generation & Growth Marketing Build campaigns that generate
end-user demand
and route leads through distribution partners. Partner closely with Sales to create industry and vertical-specific programming for dealers, institutional operators, chains, healthcare, and government. Leverage data-driven marketing to optimize campaigns for ROI and scalability. Own digital presence: Waring.com, eCommerce platforms, distributor portals, Amazon Business, Webstaurant, Grainger, and emerging channels. Drive digital merchandising, SEO/SEM, paid media, and digital content strategy to maximize brand visibility and sales conversion. Ensure the brand is leading in the shift toward
self-service and online discovery
for light equipment. Ensure the brand is
initiating the discussion and benefitting from the secular shift from gas powered solutions to electric. Develop high-quality content (video, training, case studies, culinary applications) that tells the brand story and supports specification. Effectively leverage
legacy content and The Waring Collective, sustainability, food waste, etc. Lead event strategy (trade shows, culinary demos, consultant training) to reinforce thought leadership. Build programs that enhance customer experience pre and post-sale, increasing brand loyalty.
Team & Cross-Functional Leadership Build and lead a high-performing marketing team across brand, digital, creative, and product marketing. Partner with Sales leadership on GTM alignment, channel programs, and vertical strategies. Collaborate with Product and Culinary teams to launch innovations with maximum market impact.
Qualifications 12–15+ years in
marketing leadership , ideally in foodservice equipment, B2B2C manufacturing, or adjacent industries. Proven track record of building
differentiated brands
in competitive categories. Expertise in
digital and eCommerce marketing , with hands‑on experience in SEO, paid media, and online channel management. Strong grasp of distributor dynamics and B2B2C selling environments. Demonstrated success in demand generation, vertical marketing, and sales alignment. Strong leadership skills with ability to build and inspire a cross‑functional marketing team. Excellent strategic thinking paired with operational execution capability.
What We Offer The opportunity to
define and scale a brand
that is reshaping the future of foodservice equipment. A seat at the leadership table with direct influence on company growth strategy. Competitive executive compensation, performance incentives, and long-term career opportunity. The resources and autonomy to make a
transformational impact
on how customers experience our brand and products.
#J-18808-Ljbffr