SalaryGuide
Responsibilities
Develop and implement automated lifecycle strategies across owned channels—including email, SMS, and push notifications—to deepen engagement with Etsy buyers, drive repeat visits, and grow customer lifetime value
Work cross-functionally with partners in Product, Engineering, Analytics, Product Marketing, and Design to bring your strategies to life and continuously optimize performance through experimentation and iteration
Launch and optimize campaigns aimed at driving repeat engagement and deepening buyer relationships throughout their lifecycle
Leverage customer data and insights to identify high-value segments for personalization and tailor messaging accordingly
Manage end-to-end campaign execution using platforms such as Braze (or similar ESP/CRM tools)
Analyze performance and apply findings to future strategies and experiments
Stay current with industry trends and best practices in lifecycle and retention marketing, mobile engagement, and digital marketing
Contribute to continuously improving team processes and efficiency by making recommendations and implementing measures that increase team agility
Requirements
5+ years of experience in a Retention Marketing role with a strong track record for complex campaign execution and performance impact
Strong technical expertise in Braze or similar ESP platforms, with hands‑on experience building and optimizing campaigns
Experience working closely with data science teams to design and execute experiments, such as A/B/n or multi‑armed bandit tests
Strong project management, delivering successful long‑term campaign execution and ability to work at a fast pace while handling competing priorities
Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
Accountability to deliver high quality work and are proactive to share new insights with peers and leadership
Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
Natural collaborator who is able to build positive relationships across the company and drive decision‑making for cross‑functional teams
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Develop and implement automated lifecycle strategies across owned channels—including email, SMS, and push notifications—to deepen engagement with Etsy buyers, drive repeat visits, and grow customer lifetime value
Work cross-functionally with partners in Product, Engineering, Analytics, Product Marketing, and Design to bring your strategies to life and continuously optimize performance through experimentation and iteration
Launch and optimize campaigns aimed at driving repeat engagement and deepening buyer relationships throughout their lifecycle
Leverage customer data and insights to identify high-value segments for personalization and tailor messaging accordingly
Manage end-to-end campaign execution using platforms such as Braze (or similar ESP/CRM tools)
Analyze performance and apply findings to future strategies and experiments
Stay current with industry trends and best practices in lifecycle and retention marketing, mobile engagement, and digital marketing
Contribute to continuously improving team processes and efficiency by making recommendations and implementing measures that increase team agility
Requirements
5+ years of experience in a Retention Marketing role with a strong track record for complex campaign execution and performance impact
Strong technical expertise in Braze or similar ESP platforms, with hands‑on experience building and optimizing campaigns
Experience working closely with data science teams to design and execute experiments, such as A/B/n or multi‑armed bandit tests
Strong project management, delivering successful long‑term campaign execution and ability to work at a fast pace while handling competing priorities
Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
Accountability to deliver high quality work and are proactive to share new insights with peers and leadership
Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
Natural collaborator who is able to build positive relationships across the company and drive decision‑making for cross‑functional teams
#J-18808-Ljbffr