LegalZoom
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Senior Media Analyst, Paid Social
role at
LegalZoom .
Description LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents. As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.
Work Environment This role is primarily remote, based in either the Bay area or Sherman Oaks.
Overview The Senior Media Analyst will be responsible for all aspects of both in-house and agency-executed Paid Social campaigns. Planning and executing across social channels including, but not limited to Meta, LinkedIn, TikTok, and Reddit. As an individual contributor, responsible for developing and implementing media strategy, creative briefs, and a testing calendar using data-based insights that drive qualified traffic, leads, conversions, and revenue. Work cross-functionally, owning all aspects of campaigns (including martech, reporting insights, and QA) and serve as a subject matter expert for Paid Social.
Responsibilities
Build and execute comprehensive Paid Social campaigns across all relevant platforms (Meta, LinkedIn, TikTok, Reddit, etc.), accountable for driving awareness, consideration, and relevant business success metrics (ROAS).
This will be a combination of in-house executions and agency-led campaigns.
Understand the concept of a unified measurement framework, leveraging measurement through various solutions (brand lift studies, MMM/MTA) to build a clear view of performance and understand Paid Social’s overall impact on customer growth and revenue.
Identify Paid Social opportunities, maintaining an ongoing test & learn roadmap across various categories (audience, creatives, partner).
Ensure brand consistency and campaigns alignment with overall marketing objectives.
Build, monitor, and report on all relevant KPIs (lift, sessions, engagement, reach, downstream site actions, and revenue) utilizing data to uncover actionable insights and strategic recommendations.
Experience leveraging dashboarding tools (Tableau, Thoughtspot).
Support initiatives with meaningful business impact with cross-functional teams (Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams), proactively leveraging peers and partners to solve complex problems.
Proactively and independently drive both day-to-day required deliverables.
Stay up to date with industry trends and best practices across all marketing channels.
Other duties as assigned.
Occasional travel may be required as needed.
Qualifications
2-3+ years of experience in Social Media marketing; experience managing performance marketing campaigns is a plus.
Recent hands‑on‑key experience with Paid Social platforms required (Meta, Reddit, TikTok, LinkedIn, etc.).
Subject matter expertise across Social channels; strong understanding of cross‑channel execution and strategy, brand creatives, media and advertising landscape, and measurement.
Understanding of multi‑channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions strongly preferred.
Experience driving the technical aspects of media buying (trafficking workflows, data and API integrations, tagging, platform nuances) required.
Bias for action, excellent analytical and problem‑solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills.
Compensation & Benefits LegalZoom is a remote‑first company and the national range for this role is $84,400 - $125,000. Actual compensation offered will depend on several factors including but not limited to geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package.
Benefits include:
Medical, Dental, Vision Insurance
401k with matching contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short‑Term/Long‑Term Disability Insurance
Fertility, Mental Health, One Medical, fringe lifestyle benefits up to $250
Equal Opportunity LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E‑Verify program. For additional information on E‑Verify, please visit Participation and Right to Work pages.
Join us in making a difference as we build our future and help ensure access to professional legal advice to all!
#J-18808-Ljbffr
Senior Media Analyst, Paid Social
role at
LegalZoom .
Description LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents. As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.
Work Environment This role is primarily remote, based in either the Bay area or Sherman Oaks.
Overview The Senior Media Analyst will be responsible for all aspects of both in-house and agency-executed Paid Social campaigns. Planning and executing across social channels including, but not limited to Meta, LinkedIn, TikTok, and Reddit. As an individual contributor, responsible for developing and implementing media strategy, creative briefs, and a testing calendar using data-based insights that drive qualified traffic, leads, conversions, and revenue. Work cross-functionally, owning all aspects of campaigns (including martech, reporting insights, and QA) and serve as a subject matter expert for Paid Social.
Responsibilities
Build and execute comprehensive Paid Social campaigns across all relevant platforms (Meta, LinkedIn, TikTok, Reddit, etc.), accountable for driving awareness, consideration, and relevant business success metrics (ROAS).
This will be a combination of in-house executions and agency-led campaigns.
Understand the concept of a unified measurement framework, leveraging measurement through various solutions (brand lift studies, MMM/MTA) to build a clear view of performance and understand Paid Social’s overall impact on customer growth and revenue.
Identify Paid Social opportunities, maintaining an ongoing test & learn roadmap across various categories (audience, creatives, partner).
Ensure brand consistency and campaigns alignment with overall marketing objectives.
Build, monitor, and report on all relevant KPIs (lift, sessions, engagement, reach, downstream site actions, and revenue) utilizing data to uncover actionable insights and strategic recommendations.
Experience leveraging dashboarding tools (Tableau, Thoughtspot).
Support initiatives with meaningful business impact with cross-functional teams (Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams), proactively leveraging peers and partners to solve complex problems.
Proactively and independently drive both day-to-day required deliverables.
Stay up to date with industry trends and best practices across all marketing channels.
Other duties as assigned.
Occasional travel may be required as needed.
Qualifications
2-3+ years of experience in Social Media marketing; experience managing performance marketing campaigns is a plus.
Recent hands‑on‑key experience with Paid Social platforms required (Meta, Reddit, TikTok, LinkedIn, etc.).
Subject matter expertise across Social channels; strong understanding of cross‑channel execution and strategy, brand creatives, media and advertising landscape, and measurement.
Understanding of multi‑channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions strongly preferred.
Experience driving the technical aspects of media buying (trafficking workflows, data and API integrations, tagging, platform nuances) required.
Bias for action, excellent analytical and problem‑solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills.
Compensation & Benefits LegalZoom is a remote‑first company and the national range for this role is $84,400 - $125,000. Actual compensation offered will depend on several factors including but not limited to geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package.
Benefits include:
Medical, Dental, Vision Insurance
401k with matching contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short‑Term/Long‑Term Disability Insurance
Fertility, Mental Health, One Medical, fringe lifestyle benefits up to $250
Equal Opportunity LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E‑Verify program. For additional information on E‑Verify, please visit Participation and Right to Work pages.
Join us in making a difference as we build our future and help ensure access to professional legal advice to all!
#J-18808-Ljbffr