BioTalent
VP of Marketing
Reports To:
CEO
Base Pay Range $180,000.00/yr - $220,000.00/yr
Overview We’re looking for a VP of Marketing who thrives in a startup environment and can build a go‑to‑market engine from the ground up. This role is ideal for someone with B2B healthcare SaaS experience, but who also understands how to leverage D2C tactics (e.g., reaching physicians via social channels like Facebook) when needed. You’ll be responsible for driving brand positioning, market visibility, and pipeline generation—with a strong emphasis on growth strategy and execution.
Key Responsibilities Go‑to‑Market Leadership
Develop and execute a comprehensive GTM strategy for new products and features
Align marketing initiatives with sales and product teams to accelerate adoption
Build scalable demand‑generation programs that convert across multiple channels
Brand & Positioning
Own and evolve brand identity and messaging for healthcare SaaS audiences
Translate technical capabilities into compelling narratives for clinical and executive stakeholders
Demand Marketing
Drive integrated campaigns across paid, organic, and social channels
Optimize performance marketing, landing pages, and conversion funnels
Experiment with D2C‑style outreach where relevant (e.g., physician engagement via social platforms)
Startup Agility
Operate with a builder mindset—comfortable with ambiguity and rapid iteration
Implement marketing tech stack and processes for scale
Hire and lead a small, high‑performing team
Requirements
8+ years in B2B marketing, including 3+ years in a senior leadership role
Proven experience in healthcare SaaS and go‑to‑market strategy
Ability to balance brand‑building with pipeline generation
Comfortable working in a fast‑paced startup environment
Exceptional communication and storytelling skills
Must be based in NYC and available for in‑person collaboration
Bonus
Experience with AI‑driven or compliance‑focused healthcare technologies
Familiarity with CMS programs like CCM and PCM
Success scaling a high‑growth brand in competitive B2B healthcare markets
Performance bonuses and stock equity
Full benefits package (health, dental, vision, 401(k))
Opportunity to shape the future of healthcare at a mission‑driven company
Seniority level
Director
Employment type
Full‑time
Job function
Business Development and Advertising
Industries
Hospitals and Health Care
#J-18808-Ljbffr
CEO
Base Pay Range $180,000.00/yr - $220,000.00/yr
Overview We’re looking for a VP of Marketing who thrives in a startup environment and can build a go‑to‑market engine from the ground up. This role is ideal for someone with B2B healthcare SaaS experience, but who also understands how to leverage D2C tactics (e.g., reaching physicians via social channels like Facebook) when needed. You’ll be responsible for driving brand positioning, market visibility, and pipeline generation—with a strong emphasis on growth strategy and execution.
Key Responsibilities Go‑to‑Market Leadership
Develop and execute a comprehensive GTM strategy for new products and features
Align marketing initiatives with sales and product teams to accelerate adoption
Build scalable demand‑generation programs that convert across multiple channels
Brand & Positioning
Own and evolve brand identity and messaging for healthcare SaaS audiences
Translate technical capabilities into compelling narratives for clinical and executive stakeholders
Demand Marketing
Drive integrated campaigns across paid, organic, and social channels
Optimize performance marketing, landing pages, and conversion funnels
Experiment with D2C‑style outreach where relevant (e.g., physician engagement via social platforms)
Startup Agility
Operate with a builder mindset—comfortable with ambiguity and rapid iteration
Implement marketing tech stack and processes for scale
Hire and lead a small, high‑performing team
Requirements
8+ years in B2B marketing, including 3+ years in a senior leadership role
Proven experience in healthcare SaaS and go‑to‑market strategy
Ability to balance brand‑building with pipeline generation
Comfortable working in a fast‑paced startup environment
Exceptional communication and storytelling skills
Must be based in NYC and available for in‑person collaboration
Bonus
Experience with AI‑driven or compliance‑focused healthcare technologies
Familiarity with CMS programs like CCM and PCM
Success scaling a high‑growth brand in competitive B2B healthcare markets
Performance bonuses and stock equity
Full benefits package (health, dental, vision, 401(k))
Opportunity to shape the future of healthcare at a mission‑driven company
Seniority level
Director
Employment type
Full‑time
Job function
Business Development and Advertising
Industries
Hospitals and Health Care
#J-18808-Ljbffr