IPG DXTRA
Resolute - Account Director, Paid Media
The Company
Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective's diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
Roles and Responsibilities The Account Director, Paid Media, is a management position accountable for all aspects of assigned clients' paid media programs. The Account Director is responsible for managing a team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.
Media Strategy and Planning
Successfully build, grow and "own" client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
Lead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies
Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
Manage and be accountable for client budgets and timelines, oversee reports and client billing
Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
Keep abreast of media and industry trends that impact your client's business
Team Leadership
Manage and develop a team of direct reports. Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person's skills, while motivating their interests and challenging them
Train direct reports in media and marketing disciplines as well as in the specifics of the client's business and industry
Work closely with team to set brand strategies and develop media plans
Accurately, objectively and constructively evaluate performance of direct reports
Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members
Foster an environment which encourages intelligent risk taking, innovation and creativity
Agency Growth and Operations
Exhibit ambition by driving agency thought leadership and new business
Actively participate in new business pitches
Help own the financial aspects of your team - profitability by client, staffing needs, etc.
Partner with Media and Finance operations as it relates to media billing
Assist VP with media operations process and compliance of team members
Qualifications
8+ years of paid media experience with strong client and team leadership qualities, preferably with some experience in healthcare and pharmaceuticals
Experience planning and buying across online and offline media channels
Strong analytical skills and understanding of KPI's and attribution
Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
Experience working with media management tools (e.g. Mediaocean)
NYC Salary range: $100,000- $130,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective's diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
Roles and Responsibilities The Account Director, Paid Media, is a management position accountable for all aspects of assigned clients' paid media programs. The Account Director is responsible for managing a team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.
Media Strategy and Planning
Successfully build, grow and "own" client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
Lead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies
Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
Manage and be accountable for client budgets and timelines, oversee reports and client billing
Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
Keep abreast of media and industry trends that impact your client's business
Team Leadership
Manage and develop a team of direct reports. Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person's skills, while motivating their interests and challenging them
Train direct reports in media and marketing disciplines as well as in the specifics of the client's business and industry
Work closely with team to set brand strategies and develop media plans
Accurately, objectively and constructively evaluate performance of direct reports
Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members
Foster an environment which encourages intelligent risk taking, innovation and creativity
Agency Growth and Operations
Exhibit ambition by driving agency thought leadership and new business
Actively participate in new business pitches
Help own the financial aspects of your team - profitability by client, staffing needs, etc.
Partner with Media and Finance operations as it relates to media billing
Assist VP with media operations process and compliance of team members
Qualifications
8+ years of paid media experience with strong client and team leadership qualities, preferably with some experience in healthcare and pharmaceuticals
Experience planning and buying across online and offline media channels
Strong analytical skills and understanding of KPI's and attribution
Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
Experience working with media management tools (e.g. Mediaocean)
NYC Salary range: $100,000- $130,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#J-18808-Ljbffr