Aluma Medical Aesthetics is hiring: Marketing Manager in San Diego

Get AI-powered advice on this job and more exclusive features. Full-Time • Hybrid (San Diego, Orange County, Los Angeles, CA) Aluma is the industry-disrupting platform built by injectors, for injectors. We empower aesthetic providers to open, grow, and scale their own injectable practices with unmatched business support, branding, marketing, and community. As we continue expanding nationally, we’re hiring a Marketing Director to lead, elevate, and scale our brand and the brands of our 25+ injector partners. This role was previously held by a high-impact, multi-discipline creative + operator, so we are looking for someone who is equally strategic, organized, resourceful, design-savvy, and execution-driven. If you thrive in aesthetics and fast-paced environments, this role is for you. POSITION OVERVIEW The Marketing Director oversees all Aluma marketing channels, brand execution, content creation, campaigns, injector support, and company-wide marketing operations. This is a hands‑on leadership role responsible for building systems, managing deliverables, overseeing junior talent, and maintaining brand excellence across 50+ internal stakeholders and 25+ injector brands. KEY RESPONSIBILITIES Run point on social media strategy and execution Brand development + creative asset production Website builds + SEO Events + campaigns Vendor and agency coordination Internal communication + operational workflows Manage and execute daily posting schedules across Aluma and select injector accounts Create reels, teasers, graphics, monthly specials, stories, and campaigns Oversee content calendars, content days, shot lists, and trend adoption Manage paid content boosts and basic platform ads Create full brand kits for new injectors (logos, color palettes, Canva templates, GIF libraries, social templates, print materials) Design marketing assets: menus, postcards, business cards, window decals, special graphics, event collateral, signage, digital ads, lead magnets, and more Maintain brand consistency across all digital + print touchpoints Work cross‑functionally with internal designers + consultants Oversee buildout of all injector websites (Squarespace and Vercel) Write SEO‑optimized service lists, About pages, and metadata Manage ongoing website edits, before/after galleries, and booking integrations Coordinate ADA compliance tools and reporting Build and deploy campaigns in Mailchimp (newsletters, specials, event sequences, RSVPs, clarifications, loyalty promos) Manage audience segmentation, list maintenance, deliverability, and testing Create automated flows for injectors and Aluma‑wide initiatives Write polished, on‑brand copy for high‑volume email communication Explore ways to develop SMS Manage onboarding for each new injector: build brand assets, set up Mailchimp + Yelp + GMB, create marketing materials, build Linktrees, referral cards, window decals, social templates, provide day‑to‑day support on content, promos, and marketing requests, train PCCs on Canva + IG best practices Lead marketing for all Aluma events (trainings, grand openings, summits) Create landing pages, email sequences, signage, credentials, merch, and promotional content Coordinate vendors, photographers, videographers, and internal teams Manage internal Google Ads, Meta boosts, and occasional Revance/Allergan co‑op coordination Oversee lead gen funnels, landing pages, and performance reporting Maintain Connecteams forms, directories, SOPs, and internal communication Support leadership with event/training presentations, announcements, and company‑wide updates Manage project timelines, prioritization, and deliverables for 50+ stakeholders REQUIRED EXPERIENCE 5+ years in marketing, social media, or digital brand management (aesthetics experience is a plus) Experience managing multi‑brand organizations or agencies Proven ability to handle high‑volume, fast‑paced deliverables Comfortable running point on events, content creation, and website builds Highly organized and able to prioritize across many departments WHO YOU ARE A self‑starter with an owner’s mindset A creative problem solver who thrives in chaos Extremely detail‑oriented Able to execute quickly without sacrificing quality Comfortable managing competing priorities and deadlines Excited about the aesthetics industry and community building Someone who brings calm, solutions, and structure to a fast‑growing team COMPENSATION & BENEFITS $70,000 salary plus monthly bonuses 3 weeks PTO Hybrid flexibility (primarily remote) Growth opportunities as Aluma scales Discounted aesthetic treatments (Botox, fillers, chemical peels, skincare, etc) Work alongside some of the most respected injectors and educators in the industry HOW TO APPLY Please send your resume, portfolio (social media/branding), and a few examples of relevant work to tracy@alumamedical.com with the subject line: Marketing Director: [your name] Job Details Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industry: Medical Practices #J-18808-Ljbffr