Adobe is hiring: Principal Product Marketing Manager, Commerce Media (San Franci

Our Company Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Principal Product Marketing Manager, GenStudio Commerce Media At Adobe, were reshaping how people build and grow their businesses using the power of Generative AIand GenStudio is at the heart of this transformation. As a Principal Product Marketing Manager on the GenStudio team, you will lead the gotomarket strategy for a GenAIfirst, enterprisegrade solution for Commerce Media . This role offers the opportunity to shape how Adobes AI innovation is adopted by the worlds leading retailers, commerce media networks, and media publishers. You will contribute to the vision, drive crossfunctional execution, and deliver measurable business impact across the entire GenStudio Commerce Media gotomarket plan. Own and evolve the endtoend gotomarket strategy for Commerce Media use cases, partnering with product, sales, and marketing to drive ARR, activation, and adoption. Champion the Customer Conduct indepth customer research and interviews with retailers, brands, and agencies to uncover highimpact Commerce Media use cases. Be the customer advocate as you drive crossfunctional initiatives and prioritize the roadmap. Develop compelling positioning and messaging that clearly articulates the value of Adobes Commerce Media solutions, helping them stand out in a crowded and rapidly evolving market. Collaborate with Adobes business model and GTM teams to define monetization strategies that align with enterprise Commerce Media needs, buying centers, and usage patterns. Enable Sales Success Support our sales teams with impactful collateral and enablement tailored to Commerce Media and Retail Media buyers, so they can articulate the value of Firefly Services and GenStudio to customers. Lead and support product and solution launches, ensuring seamless execution and alignment with gotomarket strategies across regions and segments. Market Intelligence Stay ahead of trends in generative AI, Commerce Media , Retail Media, and the competitive landscape to inform strategy, roadmap, and positioning. 10+ years of product marketing or related gotomarket experience in technology or enterprise SaaS. Experience in Retail Media, Commerce Media, and Connected TV (CTV) advertising is strongly preferred. ~ Deep expertise in enterprise customer engagement (strategic customers, executive workshops, CABs). ~ Experience crafting narratives that influence perceptionwhether through product marketing, strategic communications, PR, or equivalent experience. ~ Strong background in building scalable enablement programs for crossfunctional teams. ~ Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions. ~ Outstanding analytical, verbal, and written communication skills. ~ Outstanding program management skills. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and shortterm incentives are in the form of sales commission plans. In addition, certain roles may be eligible for longterm incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts Legal Notice Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Adobe aims to make Adobe.If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.