Senior Growth Marketing Manager - Accounting Channel,Marketo, Salesforce

Position summary:

Our Customer Marketing, Accountant Channel team is looking to add a Senior Growth Marketing Manager (Contractor) who is highly organized and eager to manage customer growth campaigns and field event marketing. Do you have a very keen eye for detail, a passion for optimization, and an analytical mindset to drive data-driven change? Are you ready to make a meaningful impact on the growth of an already successful SaaS business?

Required qualifications:

• 5 - 7 years of experience in managing, executing and optimizing marketing campaigns and customer communications.
• Experience with email campaigns, promotions, and operational support.
• 1 - 2 years of experience or knowledge of field marketing.
• Bachelor’s degree or equivalent experience.
• Analytical and quantitative skills; bias towards data-based decision making.
• Strong project management, organizational, and time-management skills.
• Willingness to assist others on different projects and campaign needs.
• Excellent and proactive communication to raise up key learnings and ideas on how to improve programs or processes. Experience working cross-functionally between creative, sales, product and leadership teams.
• Detail oriented and highly organized.
• Commuting distance to our San Jose, CA headquarters.

Responsibilities:

• Develop and deploy a variety of multi-channel campaigns (must have email marketing experience) and targeted programs designed to increase customer product adoption, drive expansion and retention within our active customer base.
• Manage and execute on the pre-defined strategy for customer field events, lead the coordination with the customer Sales team, oversee the logistics and execution of events managed by the Accountant Channel events team.
• Work cross-functionally to drive and execute program logistics including copy, design, lead flows, website landing pages, and lead routing.
• Report on program performance and analyze data to provide recommendations around optimizing campaigns and improving lead quality (utilizing tools like Salesforce, Tableau, and marketing automation system).
• Manage lead flow of leads that enter through your program channels (ensure accuracy of lead routing and campaign attribution).
• Work with manager to determine budgets, goal setting, ROI metrics, and strategies.

Hiring Manager Notes:

Work Shift Hours: 9:00 AM – 5:00 PM PT

Interview Process:

• Multiple rounds
• One one-to-one interview
• One panel interview with several team members
• Finalists will have an additional one-on-one interview

Team structure:

Work directly with a team of two other marketers. Collaborate cross-functionally with events, sales, and other marketing teams.

Special Software or Skills:

• Asana
• Marketo
• Salesforce
• Inflection

Additional information:

• Position is preferred to remain local to San Jose, CA.
• Hybrid schedule: 3 days in office (Monday, Tuesday, Thursday).
• Must be able to multitask
• Excellent organizational skills required
• Seeking a strong “people person”