Healthcare and Life Sciences Marketing Business Partner
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NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We also offer clients access to a robust ecosystem of innovation centers.
The Senior Marketing Specialist Advisor serves as the Marketing Business Partner for the Healthcare and Life Sciences vertical of NTT DATA, collaborating closely with North America business and sales leadership to generate demand and support business growth. The role involves creating end‑to‑end marketing programs, including campaigns and events, to generate leads and new sales opportunities. The candidate will collaborate with Regional Marketing, Communications, Consulting, Industry Solutions, Demand Generation, Events, Partner and Portfolio Marketing to share insights and feedback with the full Marketing team.
Responsibilities
- Advise and consult with North America business unit and sales leaders to create an overall marketing strategy designed to achieve growth targets.
- Develop and lead innovative awareness and demand generation programs that align to the business priorities.
- Effectively and efficiently manage marketing programs and events to meet or exceed targeted outcomes.
- Monitor lead generation and follow‑up to maximize business opportunities and demonstrate ROI for marketing investments.
- Collaborate closely with Analyst Relations, Public Relations and Customer Advocacy leaders to enhance and promote market leadership, highlight business leaders as experts in their field, document client success stories and deepen client relationships.
- Proactively communicate and collaborate with business stakeholders and Marketing team members to maximize information‑sharing and drive positive results.
- Identify new marketing opportunities through industry research and news monitoring, and participation in industry and/or marketing organizations and events.
- Manage and adhere to marketing budget, maintain vendor and agency relationships, and oversee related contracts and payments.
Qualifications
- Minimum of 10 years of relevant marketing experience with demonstrated ability to independently drive marketing programs.
- Minimum of 8 years of experience in customer‑facing IT services and/or Healthcare or Life Sciences experience.
- Bachelor’s Degree in marketing, communications, journalism or public relations.
- Knowledge of marketing‑related business practices, including advertising, market research and digital marketing technology and tools.
- Demonstrated history of planning successful campaigns and events.
- Effective communication skills and adaptable communication style for interacting with business leaders, team members and clients.
- Strong project management and organization skills to plan and execute marketing initiatives and juggle competing priorities.
- Understanding of the Healthcare and Life Sciences industries, including broader issues and client pain points.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Health Care Provider
Industries
IT Services and IT Consulting
NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For more information on your EEO rights under the law and Pay Transparency information, please refer to the company website.
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