Adidas
Assistant Manager Brand Communications - US Sports
Adidas, Portland, Oregon, United States, 97201
Marketing Campaign Coordinator
Purpose:
Support the development and implementation of integrated marketing campaigns for key US Sports initiatives across players, partners, moments and product campaigns. Key Accountabilities: Support the US Sports Communications lead in the development and execution of key initiatives and campaigns with a focus on coordinating the final execution and delivery of advertising and digital media materials in partnership with internal and external agency partners Manage timelines, budgets and communication flow amongst the cross-functional team to ensure all team members are informed on latest updates and deadlines, etc. Maintain an updated status report on all marketing elements with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track Coordinate campaign recaps and postmortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing Track and reconcile all project budgets, estimates and invoices Support and facilitate digital/retail activation toolkit development and deployment for Trade partners Create and maintain presentation materials (PPT, images, videos, etc.) to support internal and external campaign updates and sell-in meetings Build and maintain an archive of campaign and category creative tools and act as "go to" for the cross-functional team for sourcing those tools Maintain an in-depth knowledge on trends impacting the target consumer and be the voice of that consumer within the cross-functional team throughout the development of the marketing programs Key Relationships: US Sports BU Leaders & NCAA Leadership NAM Category Brand Communications Teams adidas Local Markets adidas Finance / Controlling adidas Procurement Creative Agencies / Freelancers External Partners / Key Accounts Knowledge Skills and Abilities: Passion for sports, familiarity/expertise with US Football/Baseball/Softball/Tennis/Volleyball a strong benefit Understanding of consumer behavior, brand building, demand creation and campaign planning Understanding of an ever-changing marketing landscape Solid project management, process and organizational skills with a heightened attention to detail Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines Ability to exercise independent judgment and decision-making skills Excellent verbal and written communication skills Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook) Qualifications:
(Minimum required education and experience) BA in marketing, advertising or related field required. Minimum one (1) year of marketing-related experience Digital and/or communications experience preferred **At adidas we offer a hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week**
Purpose:
Support the development and implementation of integrated marketing campaigns for key US Sports initiatives across players, partners, moments and product campaigns. Key Accountabilities: Support the US Sports Communications lead in the development and execution of key initiatives and campaigns with a focus on coordinating the final execution and delivery of advertising and digital media materials in partnership with internal and external agency partners Manage timelines, budgets and communication flow amongst the cross-functional team to ensure all team members are informed on latest updates and deadlines, etc. Maintain an updated status report on all marketing elements with clear action items and deliverables and follow-up with cross-functional team members as needed to ensure all project elements are on track Coordinate campaign recaps and postmortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing Track and reconcile all project budgets, estimates and invoices Support and facilitate digital/retail activation toolkit development and deployment for Trade partners Create and maintain presentation materials (PPT, images, videos, etc.) to support internal and external campaign updates and sell-in meetings Build and maintain an archive of campaign and category creative tools and act as "go to" for the cross-functional team for sourcing those tools Maintain an in-depth knowledge on trends impacting the target consumer and be the voice of that consumer within the cross-functional team throughout the development of the marketing programs Key Relationships: US Sports BU Leaders & NCAA Leadership NAM Category Brand Communications Teams adidas Local Markets adidas Finance / Controlling adidas Procurement Creative Agencies / Freelancers External Partners / Key Accounts Knowledge Skills and Abilities: Passion for sports, familiarity/expertise with US Football/Baseball/Softball/Tennis/Volleyball a strong benefit Understanding of consumer behavior, brand building, demand creation and campaign planning Understanding of an ever-changing marketing landscape Solid project management, process and organizational skills with a heightened attention to detail Ability to work across teams and manage priorities to accomplish multiple tasks with conflicting deadlines Ability to exercise independent judgment and decision-making skills Excellent verbal and written communication skills Proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook) Qualifications:
(Minimum required education and experience) BA in marketing, advertising or related field required. Minimum one (1) year of marketing-related experience Digital and/or communications experience preferred **At adidas we offer a hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week**