Colorado Staffing
Paid Media Buyer
Robert Half Marketing and Creative has a client seeking a hands-on Paid Media Buyer with a proven track record in managing and optimizing digital advertising campaigns. The ideal candidate will have at least 2 years of experience, a deep understanding of paid media channels, and demonstrable success with consumer-packaged goods (CPG) brands is a major plus. Agency experience is also preferred. Key Responsibilities: Plan, execute, and optimize paid media campaigns across multiple platforms (including but not limited to Google Ads, Meta/Facebook, Instagram, and programmatic networks) Manage day-to-day activities for campaign setup, monitoring, and reporting, ensuring delivery against KPIs and budget Conduct ongoing A/B testing and performance analysis to drive continuous campaign improvement Collaborate with creative and analytics teams to develop and iterate ad copy, creative, and landing page strategies Analyze campaign performance data and provide actionable insights and recommendations to maximize ROI Stay current with digital marketing trends, channel updates, and best practices, especially around CPG/direct-to-consumer sectors Liaise with internal stakeholders and external partners/vendors to ensure seamless campaign execution Prepare detailed reports and present campaign results to clients or management Qualifications: Requirements: Minimum 2 years of hands-on, professional experience as a Paid Media Buyer or similar role Direct experience in CPG, retail, or e-commerce accounts strongly preferred Agency experience is a significant plus Proficient in paid advertising tools and platforms (e.g., Meta Ads Manager, Google Ads, DSPs) Strong analytical and problem-solving skills; advanced Excel or data visualization skills a plus Exceptional attention to detail and ability to manage multiple campaigns simultaneously Excellent written and verbal communication skills Preferred Skills: Knowledge of performance marketing analytics and attribution Familiarity with ad serving and tracking technology (Google Tag Manager, Google Analytics, etc.) Experience with creative briefing and testing in high-growth consumer environments
Robert Half Marketing and Creative has a client seeking a hands-on Paid Media Buyer with a proven track record in managing and optimizing digital advertising campaigns. The ideal candidate will have at least 2 years of experience, a deep understanding of paid media channels, and demonstrable success with consumer-packaged goods (CPG) brands is a major plus. Agency experience is also preferred. Key Responsibilities: Plan, execute, and optimize paid media campaigns across multiple platforms (including but not limited to Google Ads, Meta/Facebook, Instagram, and programmatic networks) Manage day-to-day activities for campaign setup, monitoring, and reporting, ensuring delivery against KPIs and budget Conduct ongoing A/B testing and performance analysis to drive continuous campaign improvement Collaborate with creative and analytics teams to develop and iterate ad copy, creative, and landing page strategies Analyze campaign performance data and provide actionable insights and recommendations to maximize ROI Stay current with digital marketing trends, channel updates, and best practices, especially around CPG/direct-to-consumer sectors Liaise with internal stakeholders and external partners/vendors to ensure seamless campaign execution Prepare detailed reports and present campaign results to clients or management Qualifications: Requirements: Minimum 2 years of hands-on, professional experience as a Paid Media Buyer or similar role Direct experience in CPG, retail, or e-commerce accounts strongly preferred Agency experience is a significant plus Proficient in paid advertising tools and platforms (e.g., Meta Ads Manager, Google Ads, DSPs) Strong analytical and problem-solving skills; advanced Excel or data visualization skills a plus Exceptional attention to detail and ability to manage multiple campaigns simultaneously Excellent written and verbal communication skills Preferred Skills: Knowledge of performance marketing analytics and attribution Familiarity with ad serving and tracking technology (Google Tag Manager, Google Analytics, etc.) Experience with creative briefing and testing in high-growth consumer environments