US Company
US Company is hiring: Creative Director at McAfee San Jose, CA in San Jose
US Company, San Jose, CA, US, 95199
Creative Director job at McAfee. San Jose, CA. Job Title
Creative Director Role Overview We are seeking a dynamic and experienced Creative Director to join our team to lead our Brand Design and Creative Services team. As we embark on a brand and consumer-first marketing transformation, this role will play a critical role in driving our marketing efforts and in redefining McAfee to consumers. This role reports to the CMO. This is a Hybrid position located in either San Jose, CA or Frisco, TX. You will be required to be onsite on an as-needed basis, typically 1 to 6 times a month. We are only considering candidates within a commutable distance to one of the two locations and are not offering relocation assistance at this time. About The Role- Own McAfee’s visual identity, partnering with Brand Marketing to translate our brand promise to consumers into a powerful core logo and overall design system
- Ensure that our design framework and architecture is comprehensive and cohesive to enable activation across all touchpoints both consistently and uniquely based on the audience/platform
- Develop award-winning creative campaigns for McAfee with internal teams and agency partners, bringing the brand to life in new and powerful ways to our consumers
- Develop 360° upper funnel, mid funnel, and lower funnel video and digital marketing campaigns, considering stakeholder briefs and insights
- Tailor team structure and strategy to an understanding of format and functional needs to drive the greatest impact across a variety of marketing channels and audiences, encompassing social, communications, email, campaign and partner needs
- Build and nurture a team of diverse designers (graphic, production, motion, etc.) and video producers who can bring the brand and stakeholder vision and strategy to life
- Act as a brand steward to ensure our design identity is properly understood and implemented across and outside of the organization- including existing and prospective employee branding, across our partner ecosystem, and throughout our communication channels
- Demonstrate thought leadership and early adoption of AI and other efficiency tools to enable greater productivity and more agile and expansive testing and optimization
- Balance a design led point of view with the flexibility to deliver against stakeholder needs that may require creative solutions
- Prioritize design resourcing and initiatives based on impact to the business, consistently testing and revising as core organization prioritize shift
- 10+ years leading powerful creative campaigns and design teams
- Deep experience in creative strategy, creative direction, concept development and execution across upper, mid and lower funnel campaigns
- Ability to direct photography and video shoots, with prior onsite and post-production experience.
- Growth mindset eager to embrace new tools and platforms to enable a strategy vs. production-oriented team culture and operating mode
- Experience managing creative agency partners and freelancers to ramp up and down based on seasonality and campaign cycles
- Proven impact implementing design and AI tools to drive incremental value and impact
- Ability to assess and communicate the impact of operational and structural improvements
- Strong collaboration skills, able to work effectively across multiple teams and disciplines
- Experience within scaled cross channel, global businesses
- Experience working on/with digital products and services a plus
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year