AbbVie
Regional Marketing Manager, Immunology/Gastro - Great Lakes Region
AbbVie, Detroit, Michigan, United States, 48228
Regional Marketing Manager, Immunology/Gastro – Great Lakes Region
AbbVie
Base Pay Range $121,000.00/yr – $230,000.00/yr
Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. To learn more, visit
www.abbvie.com .
Geography This field‑based role requires that candidates live within a reasonable distance of the primary city. The assigned locations are Cleveland, Detroit, and Philadelphia.
Job Description The Immunology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross‑functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. The RMM will be the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies, and will optimize brand performance across AbbVie Immunology.
Key Responsibilities
Lead projects compliantly and effectively through the promotional review process to deliver high‑quality work in a timely fashion while ensuring regulatory guidelines and AbbVie processes are followed.
Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer‑to‑peer education programming.
Continuously apply knowledge and evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization.
Provide in‑depth insights based on the brand’s key business questions to input on marketing strategy, resource optimization, and tactic development that drives brand performance.
Lead partnerships with field leadership in assigned geography to optimize pull‑through of marketing strategies.
Understand a geographical area’s market drivers, competitive landscape, provider dynamics, and competitive intelligence across the assigned geography.
Coordinate the direction and deliverables of multiple external vendors and internal departments, including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography.
Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.
Demonstrate an in‑depth understanding of external and internal drivers across multiple stakeholder groups and appropriately connect AbbVie’s Integrated Brand Teams on opportunities for collaboration in compliance with industry standards.
Key Skills and Qualifications
Mastery of verbal and non‑verbal communication and presentation skills, live and virtual.
Experience working in a collaborative, cross‑functional environment, influencing without direct authority to drive results.
Ability to navigate a field and headquarters‑based matrix organization to impact and drive decision‑making across functions.
Ability to work in a fast‑paced environment.
Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
Bachelor’s Degree.
Minimum two years of experience in Immunology sales, sales management, or marketing (preferred).
Gastroenterology experience preferred.
Valid driver’s license and ability to pass a pre‑employment drug screening test; must be willing to drive a personal or company vehicle.
Travel up to 75% of the time, including evenings and weekends.
Benefits
Comprehensive benefits package including paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) with company match for eligible employees.
Eligible to participate in short‑term incentive programs.
Equal Opportunity Employer AbbVie is an equal‑opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. We are an Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only – for more information, visit
https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html . For reasonable accommodation, please see
https://www.abbvie.com/join-us/reasonable-accommodations.html .
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Base Pay Range $121,000.00/yr – $230,000.00/yr
Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. To learn more, visit
www.abbvie.com .
Geography This field‑based role requires that candidates live within a reasonable distance of the primary city. The assigned locations are Cleveland, Detroit, and Philadelphia.
Job Description The Immunology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross‑functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. The RMM will be the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies, and will optimize brand performance across AbbVie Immunology.
Key Responsibilities
Lead projects compliantly and effectively through the promotional review process to deliver high‑quality work in a timely fashion while ensuring regulatory guidelines and AbbVie processes are followed.
Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer‑to‑peer education programming.
Continuously apply knowledge and evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization.
Provide in‑depth insights based on the brand’s key business questions to input on marketing strategy, resource optimization, and tactic development that drives brand performance.
Lead partnerships with field leadership in assigned geography to optimize pull‑through of marketing strategies.
Understand a geographical area’s market drivers, competitive landscape, provider dynamics, and competitive intelligence across the assigned geography.
Coordinate the direction and deliverables of multiple external vendors and internal departments, including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography.
Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.
Demonstrate an in‑depth understanding of external and internal drivers across multiple stakeholder groups and appropriately connect AbbVie’s Integrated Brand Teams on opportunities for collaboration in compliance with industry standards.
Key Skills and Qualifications
Mastery of verbal and non‑verbal communication and presentation skills, live and virtual.
Experience working in a collaborative, cross‑functional environment, influencing without direct authority to drive results.
Ability to navigate a field and headquarters‑based matrix organization to impact and drive decision‑making across functions.
Ability to work in a fast‑paced environment.
Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
Bachelor’s Degree.
Minimum two years of experience in Immunology sales, sales management, or marketing (preferred).
Gastroenterology experience preferred.
Valid driver’s license and ability to pass a pre‑employment drug screening test; must be willing to drive a personal or company vehicle.
Travel up to 75% of the time, including evenings and weekends.
Benefits
Comprehensive benefits package including paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) with company match for eligible employees.
Eligible to participate in short‑term incentive programs.
Equal Opportunity Employer AbbVie is an equal‑opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. We are an Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only – for more information, visit
https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html . For reasonable accommodation, please see
https://www.abbvie.com/join-us/reasonable-accommodations.html .
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