National MS Society
Manager, Regional Marketing & Communications (Southwest)
National MS Society, Denver, Colorado, United States, 80285
Manager, Regional Marketing & Communications (Southwest)
The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. The Society funds cutting‑edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward.
Job Summary The Manager, Regional Marketing & Communications in the Southwest region is responsible for implementing regional marketing and communications initiatives that support the National MS Society’s mission, revenue generation, and community engagement goals. Reporting to the Director of Regional Marketing & Communications, this role translates national strategy into effective, localized campaigns across owned (digital, events) and earned (news media) channels. The position serves as the marketing lead for the assigned region, collaborating with local staff and cross‑functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society’s priorities.
Main Responsibilities Campaign Planning and Implementation
Lead the planning and implementation of regionally‑tailored integrated marketing communication (IMC) plans that include omnichannel tactics (digital, social, email, PR) and align with strategic guidance provided by the Director.
Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.
Content Customization & Brand Management
Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
Project Management & Tactical Planning
Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
Media Relations & Community Engagement
Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
Performance Tracking & Reporting
Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
Cross‑Functional Collaboration
Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and execution.
Support the coordination of MarComm “Office Hour” meetings and facilitate training as needed.
What We’re Looking For
5+ years in a management or related role.
Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
Ability to analyze data, identify challenges, and develop effective solutions.
Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
Flexibility to respond to changes in the industry and environment.
Location Requirement This is a region‑based role supporting the Southwest region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. The role offers flexibility in work location, but to be considered a candidate you must reside within the region (or have plans to relocate) to ensure strong local engagement and accessibility. Preferred states include Arizona, Colorado, New Mexico, Nevada, Oklahoma, Texas, and Utah.
Compensation | Benefits The estimated hiring compensation range for this role is $70,000 – $80,000, with final offers based on geographic location and candidate experience. The Society offers a comprehensive benefit package, including paid time off, paid holidays, 401(k) with match, commuter benefit, and health, dental, vision, and flexible spending accounts, life and disability insurance, and mental‑health membership. Career development opportunities are provided through Talent Portraits and clear advancement pathways.
Application Instructions To apply, submit your resume and (optionally) a cover letter via the My Experience page. You may use our resume parsing tool to streamline the process. After submission, your application cannot be modified. For any technical issues, please review our FAQ or Contact Us page.
EEO Statement The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work.
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Job Summary The Manager, Regional Marketing & Communications in the Southwest region is responsible for implementing regional marketing and communications initiatives that support the National MS Society’s mission, revenue generation, and community engagement goals. Reporting to the Director of Regional Marketing & Communications, this role translates national strategy into effective, localized campaigns across owned (digital, events) and earned (news media) channels. The position serves as the marketing lead for the assigned region, collaborating with local staff and cross‑functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society’s priorities.
Main Responsibilities Campaign Planning and Implementation
Lead the planning and implementation of regionally‑tailored integrated marketing communication (IMC) plans that include omnichannel tactics (digital, social, email, PR) and align with strategic guidance provided by the Director.
Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.
Content Customization & Brand Management
Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
Project Management & Tactical Planning
Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
Media Relations & Community Engagement
Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
Performance Tracking & Reporting
Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
Cross‑Functional Collaboration
Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and execution.
Support the coordination of MarComm “Office Hour” meetings and facilitate training as needed.
What We’re Looking For
5+ years in a management or related role.
Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
Ability to analyze data, identify challenges, and develop effective solutions.
Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
Flexibility to respond to changes in the industry and environment.
Location Requirement This is a region‑based role supporting the Southwest region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. The role offers flexibility in work location, but to be considered a candidate you must reside within the region (or have plans to relocate) to ensure strong local engagement and accessibility. Preferred states include Arizona, Colorado, New Mexico, Nevada, Oklahoma, Texas, and Utah.
Compensation | Benefits The estimated hiring compensation range for this role is $70,000 – $80,000, with final offers based on geographic location and candidate experience. The Society offers a comprehensive benefit package, including paid time off, paid holidays, 401(k) with match, commuter benefit, and health, dental, vision, and flexible spending accounts, life and disability insurance, and mental‑health membership. Career development opportunities are provided through Talent Portraits and clear advancement pathways.
Application Instructions To apply, submit your resume and (optionally) a cover letter via the My Experience page. You may use our resume parsing tool to streamline the process. After submission, your application cannot be modified. For any technical issues, please review our FAQ or Contact Us page.
EEO Statement The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work.
#J-18808-Ljbffr