SoFi
Staff Product Designer, Borrow Origination
Join to apply for the
Staff Product Designer, Borrow Origination
role at
SoFi
Base pay range $144,000.00/yr - $247,500.00/yr
The Borrow design team at SoFi crafts seamless, intuitive experiences across our lending products, helping members borrow with confidence and realize their ambitions. Borrowing can feel overwhelming and complex; as product designers, we reduce friction, increase clarity, and build trust in high‑stakes, decision‑heavy moments. We shape the future of loan origination by delivering new features and improving current experiences that help members understand options, qualify, and get to “yes” faster.
The Role
Use a design‑thinking process to establish and execute vision for team initiatives.
Challenge the status quo, push innovation, and inspire teams toward a unified outcome.
Look holistically at members' end‑to‑end user journeys and develop a strategic vision on how to educate, guide them to the right lending product for their goals.
Use data, research, and experimentation to drive design decisions; partner on A/B tests and define success metrics (e.g., completion rate, time‑to‑yes, drop‑off reduction, error rate, NPS).
Lead end‑to‑end design for origination flows—from top‑of‑funnel education and pre‑qualification to verification, document upload, and offer selection—across web and mobile platforms.
Reduce friction and ambiguity throughout the application process.
Enable personalized discovery experiences that create cross‑ecosystem value within SoFi.
Translate complex requirements (risk, legal, compliance, credit policy) into simple, trustworthy interactions and clear, inclusive content.
Collaborate closely with Product Managers, Engineers, Researchers, and Content Designers across multiple product areas to deliver seamless experiences that transform members' financial situation.
Create systems, not just screens—define patterns for progressive disclosure, validation states, help surfaces, and decision moments; contribute to and advocate for high‑quality, consistent design system adoption.
Prototype at the right fidelity to align stakeholders and validate value early; run usability tests and synthesize insights into actionable design iterations.
Tell a compelling story—craft artifacts that communicate rationale, trade‑offs, and impact to drive alignment and accelerate decision‑making.
Collaborate with our design system (Pacific) to leverage and improve templates and components.
Contribute to scaling design best practices across the company and within the Design org.
Qualifications And Experience
8+ years in product design/UX with a portfolio showcasing complex, high‑stakes flows and measurable outcomes.
Strong written and verbal communication; able to articulate strategy and process and lead cross‑functional alignment.
Experience partnering with Product/Engineering/Data to define product strategy and experimentation plans.
Fluency in using metrics to inform design and measure success.
Experience facilitating design sprints or similar frameworks to align stakeholders around business and member needs.
Expertise with modern design/prototyping tools (Figma; Adobe Creative Suite as needed).
Strong command of mobile and web UX best practices (iOS, Android, responsive web).
Ability to translate research, member needs, and product data into clear design decisions.
Experience presenting to senior leadership and advocating for member needs within business and technology constraints.
Experience setting and managing design priorities through planning and execution.
Passion for team building and shaping a healthy design culture.
Even better
Experience in personal finance, lending/credit, identity/KYC, or other regulated domains.
A passion for turning complexity into usable, beautiful experiences.
Experience working with remote, distributed teams.
Exposure to both B2C and B2B or operator/agent tooling environments.
Compensation And Benefits The base pay range for this role is listed above. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights.
SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Seniority level Not Applicable
Employment type Full-time
Job function Design, Art/Creative, and Information Technology
#J-18808-Ljbffr
Staff Product Designer, Borrow Origination
role at
SoFi
Base pay range $144,000.00/yr - $247,500.00/yr
The Borrow design team at SoFi crafts seamless, intuitive experiences across our lending products, helping members borrow with confidence and realize their ambitions. Borrowing can feel overwhelming and complex; as product designers, we reduce friction, increase clarity, and build trust in high‑stakes, decision‑heavy moments. We shape the future of loan origination by delivering new features and improving current experiences that help members understand options, qualify, and get to “yes” faster.
The Role
Use a design‑thinking process to establish and execute vision for team initiatives.
Challenge the status quo, push innovation, and inspire teams toward a unified outcome.
Look holistically at members' end‑to‑end user journeys and develop a strategic vision on how to educate, guide them to the right lending product for their goals.
Use data, research, and experimentation to drive design decisions; partner on A/B tests and define success metrics (e.g., completion rate, time‑to‑yes, drop‑off reduction, error rate, NPS).
Lead end‑to‑end design for origination flows—from top‑of‑funnel education and pre‑qualification to verification, document upload, and offer selection—across web and mobile platforms.
Reduce friction and ambiguity throughout the application process.
Enable personalized discovery experiences that create cross‑ecosystem value within SoFi.
Translate complex requirements (risk, legal, compliance, credit policy) into simple, trustworthy interactions and clear, inclusive content.
Collaborate closely with Product Managers, Engineers, Researchers, and Content Designers across multiple product areas to deliver seamless experiences that transform members' financial situation.
Create systems, not just screens—define patterns for progressive disclosure, validation states, help surfaces, and decision moments; contribute to and advocate for high‑quality, consistent design system adoption.
Prototype at the right fidelity to align stakeholders and validate value early; run usability tests and synthesize insights into actionable design iterations.
Tell a compelling story—craft artifacts that communicate rationale, trade‑offs, and impact to drive alignment and accelerate decision‑making.
Collaborate with our design system (Pacific) to leverage and improve templates and components.
Contribute to scaling design best practices across the company and within the Design org.
Qualifications And Experience
8+ years in product design/UX with a portfolio showcasing complex, high‑stakes flows and measurable outcomes.
Strong written and verbal communication; able to articulate strategy and process and lead cross‑functional alignment.
Experience partnering with Product/Engineering/Data to define product strategy and experimentation plans.
Fluency in using metrics to inform design and measure success.
Experience facilitating design sprints or similar frameworks to align stakeholders around business and member needs.
Expertise with modern design/prototyping tools (Figma; Adobe Creative Suite as needed).
Strong command of mobile and web UX best practices (iOS, Android, responsive web).
Ability to translate research, member needs, and product data into clear design decisions.
Experience presenting to senior leadership and advocating for member needs within business and technology constraints.
Experience setting and managing design priorities through planning and execution.
Passion for team building and shaping a healthy design culture.
Even better
Experience in personal finance, lending/credit, identity/KYC, or other regulated domains.
A passion for turning complexity into usable, beautiful experiences.
Experience working with remote, distributed teams.
Exposure to both B2C and B2B or operator/agent tooling environments.
Compensation And Benefits The base pay range for this role is listed above. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights.
SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Seniority level Not Applicable
Employment type Full-time
Job function Design, Art/Creative, and Information Technology
#J-18808-Ljbffr