4M Analytics
Overview
4M is the first Utility AI Mapping Platform built for infrastructure owners, planners, designers, and builders. Powered by proprietary AI and verified by geospatial experts, 4M compiles millions of fragmented public utility records and satellite imagery into one easy-to-use map—giving teams instant access to utility data they can trust and verify at every stage of planning, design, and pre‑construction. Trusted by CDOT, TXDOT, GDOT, HDR, MasTec, and Kimley‑Horn, 4M replaces manual research and scattered records with a single source of truth—helping teams identify risks earlier, reduce field time, and keep projects on time and on budget. Ideal Candidate
We’re looking for a Senior Product Marketing Manager to focus on the needs of utility owners across all sectors, starting with power, energy, and telecom. You’ll lead customer research, messaging and positioning, product launches, and go‑to‑market strategies for this sector. You’ll work closely with Product, Sales, and Customer Success to create a strong feedback loop with customers and prospects. You’ll learn from their challenges and needs, use those insights to help prioritize the product roadmap, craft messaging that resonates, and develop a clear go‑to‑market plan that makes a meaningful impact in the market. This is a chance to reshape how the industry approaches utility data and help pioneer the first centralized source of reliable utility information for infrastructure projects nationwide. Key Responsibilities
Lead cross‑functional launches for utility‑owner features, creating targeted campaigns that drive awareness, adoption, and measurable outcomes. Develop and execute end‑to‑end GTM plans for new products, features, and partnerships, ensuring alignment across Product, Sales, Operations, and Marketing. Collaborate with Sales to create compelling collateral, case studies, playbooks, and training tailored to utility workflows that fuel customer acquisition and growth. Drive and support multi‑channel campaigns across the full funnel, from awareness to adoption and retention. Work closely with Product, Sales, Design, and Operations to identify gaps, improve collaboration, and deliver unified outcomes. Partner with Sales and Customer Success to create a continuous feedback loop with customers and prospects—shaping the roadmap, validating solutions, and showcasing customer success stories. Requirements
4–7 years of experience in product marketing, consulting, or a similar strategic role. Experience in B2B SaaS is required; experience in Construction Tech serving Public Sector or Utility industries is a plus. Strong storytelling and communication skills—able to translate complex ideas into clear, compelling messaging. Proven launch and GTM expertise with a track record of leading product launches, developing GTM strategies, and scaling marketing programs. Analytical mindset comfortable using data to identify opportunities, track market trends, and measure success. Cross‑functional collaboration skills—rally diverse stakeholders toward common goals in a fast‑paced startup environment. Project management skills—demonstrated ability to run multiple initiatives simultaneously while staying organized and on track. Entrepreneurial spirit with bias for action, thriving in a high‑growth environment. Location: Austin, TX preferred; open to remote candidates in the US. Key Attributes We Value
Work ethic: You consistently go the extra mile to deliver results. Grit and resilience: You take initiative, adapt to challenges, and maintain momentum in long sales cycles. Curiosity and passion: You’re eager to understand the intricacies of our product and its impact on client workflows. Coachability and growth mindset: Open to feedback and committed to personal and professional growth. Diverse Perspectives
We know that innovation thrives in teams where diverse points of view come together to solve hard problems. As such, we explicitly seek people who bring diverse life experiences, educational backgrounds, cultures, and work experiences. Please share how your perspective will bring something unique and valuable to our team. Seniority Level
Mid‑Senior level Employment Type
Full‑time Job Function
Marketing and Sales
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4M is the first Utility AI Mapping Platform built for infrastructure owners, planners, designers, and builders. Powered by proprietary AI and verified by geospatial experts, 4M compiles millions of fragmented public utility records and satellite imagery into one easy-to-use map—giving teams instant access to utility data they can trust and verify at every stage of planning, design, and pre‑construction. Trusted by CDOT, TXDOT, GDOT, HDR, MasTec, and Kimley‑Horn, 4M replaces manual research and scattered records with a single source of truth—helping teams identify risks earlier, reduce field time, and keep projects on time and on budget. Ideal Candidate
We’re looking for a Senior Product Marketing Manager to focus on the needs of utility owners across all sectors, starting with power, energy, and telecom. You’ll lead customer research, messaging and positioning, product launches, and go‑to‑market strategies for this sector. You’ll work closely with Product, Sales, and Customer Success to create a strong feedback loop with customers and prospects. You’ll learn from their challenges and needs, use those insights to help prioritize the product roadmap, craft messaging that resonates, and develop a clear go‑to‑market plan that makes a meaningful impact in the market. This is a chance to reshape how the industry approaches utility data and help pioneer the first centralized source of reliable utility information for infrastructure projects nationwide. Key Responsibilities
Lead cross‑functional launches for utility‑owner features, creating targeted campaigns that drive awareness, adoption, and measurable outcomes. Develop and execute end‑to‑end GTM plans for new products, features, and partnerships, ensuring alignment across Product, Sales, Operations, and Marketing. Collaborate with Sales to create compelling collateral, case studies, playbooks, and training tailored to utility workflows that fuel customer acquisition and growth. Drive and support multi‑channel campaigns across the full funnel, from awareness to adoption and retention. Work closely with Product, Sales, Design, and Operations to identify gaps, improve collaboration, and deliver unified outcomes. Partner with Sales and Customer Success to create a continuous feedback loop with customers and prospects—shaping the roadmap, validating solutions, and showcasing customer success stories. Requirements
4–7 years of experience in product marketing, consulting, or a similar strategic role. Experience in B2B SaaS is required; experience in Construction Tech serving Public Sector or Utility industries is a plus. Strong storytelling and communication skills—able to translate complex ideas into clear, compelling messaging. Proven launch and GTM expertise with a track record of leading product launches, developing GTM strategies, and scaling marketing programs. Analytical mindset comfortable using data to identify opportunities, track market trends, and measure success. Cross‑functional collaboration skills—rally diverse stakeholders toward common goals in a fast‑paced startup environment. Project management skills—demonstrated ability to run multiple initiatives simultaneously while staying organized and on track. Entrepreneurial spirit with bias for action, thriving in a high‑growth environment. Location: Austin, TX preferred; open to remote candidates in the US. Key Attributes We Value
Work ethic: You consistently go the extra mile to deliver results. Grit and resilience: You take initiative, adapt to challenges, and maintain momentum in long sales cycles. Curiosity and passion: You’re eager to understand the intricacies of our product and its impact on client workflows. Coachability and growth mindset: Open to feedback and committed to personal and professional growth. Diverse Perspectives
We know that innovation thrives in teams where diverse points of view come together to solve hard problems. As such, we explicitly seek people who bring diverse life experiences, educational backgrounds, cultures, and work experiences. Please share how your perspective will bring something unique and valuable to our team. Seniority Level
Mid‑Senior level Employment Type
Full‑time Job Function
Marketing and Sales
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