Walmart
Overview
Senior Product Marketing Manager (PMM) for Walmart Marketplace, Cross Border & Seller Delivery Solutions Org. Responsible for enabling a B2B product marketing and Go to Market (GTM) strategy to drive growth through awareness and attribution. The role requires strong verbal and written communication, cross-functional alignment across business, product, analytics, and engineering, and the use of data to inform strategy and optimize results. You will develop and execute the marketing strategy, overseeing initiatives across paid media, email, events, seller research and insights, and other channels as appropriate. You will lead the ongoing refinement of messaging, value proposition, and market positioning. As a senior PMM with a global focus, you must operate autonomously to drive strategy and tactical marketing initiatives, lead complex cross-functional programs, and represent the voice of the seller and market to inform product positioning and go-to-market. This position offers an opportunity to contribute to the evolution of eCommerce fulfillment at Walmart, supporting a global network of sellers to achieve growth in partnership with the organization.
What you'll do
Own Go-to-Market (GTM) Execution: Develop and execute GTM strategies for new product and feature launches, working closely with product, business, and program teams to implement plans.
Drive Growth: Build marketing plans that fuel acquisition, conversion, and retention of Walmart Sellers.
Use Data to Optimize Performance: Define KPIs and continuous experiments, leveraging data and analytics to refine messaging, targeting, campaigns, and more to drive marketing performance.
Cross-Functional Collaboration: Collaborate with key stakeholders across business, product, and engineering teams in co-development of marketing needs, supporting new feature capabilities and product launches.
Sales Enablement: Work with Account Management and Business Development teams to develop sales collateral, testimonials, and other materials needed for account executives to enable product value proposition and adoption.
What You’ll Bring
5+ years of experience in product marketing, B2B marketing, or go-to-market roles with proven success in launching B2B or platform-based products.
Exceptional written, visual, and verbal communication skills.
Strong strategic and tactical balance, able to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels (paid media, content marketing, sales enablement, etc.).
Strong executive presence with the ability to manage up and across business and cross-functional leadership.
Data-driven mindset, with the ability to synthesize insights, measure effectiveness, and continuously optimize strategies.
Integrity and accountability, with a bias for action, customer-first thinking, and a passion for delivering results.
You'll sweep us off our feet if
Extensive prior experience developing creative and engaging content to support demand generation and customer acquisition across various mediums including paid media, email, social, and keynotes.
Extensive experience with end-to-end development and deployment of a successful customer/seller acquisition strategy, including multi-touch onboarding journeys.
Experience managing internal and external Marketing, PR, Communications partners, including developing marketing briefs and guiding creatives.
Experience in B2B lifecycle marketing, offline and digital.
Experience using analytics and reporting platforms (Tableau, QuickSight, and Excel) to track performance and inform strategy.
Benefits and Compensation At Walmart, we offer competitive pay as well as performance-based bonus awards and other benefits. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, military leave pay, adoption and surrogacy reimbursement, and more. You will also receive PTO/PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see
the Walmart benefits notices. Live Better U is a Walmart-paid education benefit program for associates. Programs range from high school completion to bachelor\'s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to plan terms. See One.Walmart for benefits information.
Locations and salary ranges (example): Bentonville, AR; Bellevue, WA; San Bruno, CA; Sunnyvale, CA with respective ranges. Additional compensation includes annual or quarterly performance bonuses. Some positions may include stock or other compensation.
Qualifications Minimum Qualifications
— Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years\' experience in Marketing, Business Administration, or related field.
Option 2: 6 years\' experience in Marketing, Business Administration, or related field.
Preferred Qualifications
— Outlined below are the optional preferred qualifications for this position.
Masters: Business Administration
Primary Location 702 Sw 8Th St, Bentonville, AR 72716, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
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What you'll do
Own Go-to-Market (GTM) Execution: Develop and execute GTM strategies for new product and feature launches, working closely with product, business, and program teams to implement plans.
Drive Growth: Build marketing plans that fuel acquisition, conversion, and retention of Walmart Sellers.
Use Data to Optimize Performance: Define KPIs and continuous experiments, leveraging data and analytics to refine messaging, targeting, campaigns, and more to drive marketing performance.
Cross-Functional Collaboration: Collaborate with key stakeholders across business, product, and engineering teams in co-development of marketing needs, supporting new feature capabilities and product launches.
Sales Enablement: Work with Account Management and Business Development teams to develop sales collateral, testimonials, and other materials needed for account executives to enable product value proposition and adoption.
What You’ll Bring
5+ years of experience in product marketing, B2B marketing, or go-to-market roles with proven success in launching B2B or platform-based products.
Exceptional written, visual, and verbal communication skills.
Strong strategic and tactical balance, able to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels (paid media, content marketing, sales enablement, etc.).
Strong executive presence with the ability to manage up and across business and cross-functional leadership.
Data-driven mindset, with the ability to synthesize insights, measure effectiveness, and continuously optimize strategies.
Integrity and accountability, with a bias for action, customer-first thinking, and a passion for delivering results.
You'll sweep us off our feet if
Extensive prior experience developing creative and engaging content to support demand generation and customer acquisition across various mediums including paid media, email, social, and keynotes.
Extensive experience with end-to-end development and deployment of a successful customer/seller acquisition strategy, including multi-touch onboarding journeys.
Experience managing internal and external Marketing, PR, Communications partners, including developing marketing briefs and guiding creatives.
Experience in B2B lifecycle marketing, offline and digital.
Experience using analytics and reporting platforms (Tableau, QuickSight, and Excel) to track performance and inform strategy.
Benefits and Compensation At Walmart, we offer competitive pay as well as performance-based bonus awards and other benefits. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, military leave pay, adoption and surrogacy reimbursement, and more. You will also receive PTO/PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see
the Walmart benefits notices. Live Better U is a Walmart-paid education benefit program for associates. Programs range from high school completion to bachelor\'s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to plan terms. See One.Walmart for benefits information.
Locations and salary ranges (example): Bentonville, AR; Bellevue, WA; San Bruno, CA; Sunnyvale, CA with respective ranges. Additional compensation includes annual or quarterly performance bonuses. Some positions may include stock or other compensation.
Qualifications Minimum Qualifications
— Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years\' experience in Marketing, Business Administration, or related field.
Option 2: 6 years\' experience in Marketing, Business Administration, or related field.
Preferred Qualifications
— Outlined below are the optional preferred qualifications for this position.
Masters: Business Administration
Primary Location 702 Sw 8Th St, Bentonville, AR 72716, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
#J-18808-Ljbffr