Digital Marketing Manager

Responsibilities Own day-to-day management of Southmoonunder.com (Shopify Plus experience preferred) Manage merchandising strategy across categories, ensuring products have necessary details, are easy to find, and visually appealing Responsible for translating the overarching marketing strategy into thoughtful and tactical plans across the website and digital marketing channels Create and manage email marketing calendar, inclusive of concepts, copy, creative assets, and audience strategy Create and manage SMS marketing calendar, inclusive of concepts, copy, creative assets, and audience strategy Create and manage website marketing calendar, inclusive of storytelling, copy, and creative needs Monitor and analyze KPIs related to ecommerce and digital marketing channels on a consistent basis to mine for optimization, learns, and business opportunities (GA4 experience preferred) Become a subject matter expert for digital opportunities, trends, and updates

Requirements 3 - 5 years of digital marketing experience & an understanding of ecommerce-based businesses Bachelor’s Degree in relevant coarse work preferred This role requires candidate to be in office at our Corporate headquarters in Annapolis, MD Experience with Shopify Plus, Klaviyo or another ESP, and Google Analytics required Experience working in ecommerce retail or fashion preferred Strong writing skills Meticulous attention to detail, organized and strong project management skills Eagerness to collaborate with a team and work hard to positively impact the business

Preferred Shopify Plus experience preferred Experience working in ecommerce retail or fashion preferred

Benefits #J-18808-Ljbffr