Lifeattinder
Director, Social Media Hot Job Los Angeles, California Department Marketing
Lifeattinder, Los Angeles, California, United States, 90079
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™.
The Role: The Director of Social Media will lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube and emerging platforms. You’ll oversee a team responsible for content, community management, and influencer. This role is ideal for someone who can operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance. You’ll bring a “start-from-scratch” mentality while thriving in a high‑growth, high‑visibility environment.
Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals.
Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform‑specific identities.
Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.
Content & Creative Direction:
Lead the creation of thumb‑stopping, conversation‑driving social content across all platforms.
Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments.
Oversee creator collaborations, influencer strategy, and social‑first partnerships.
Analytics, Insights & Optimization:
Build a rigorous analytics discipline across platforms.
Use data to guide content decisions, trend identification, resource allocation, and optimizations.
Build and maintain reporting dashboards for leadership visibility.
Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach.
Foster a culture of creativity, experimentation, accountability, and continuous improvement.
Cross‑Functional Collaboration:
Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.
Develop agile processes for real‑time reactions, cultural moments, crisis management, and proactive storytelling.
What We’re Looking For:
8–10+ years of experience in social media strategy, content leadership, or digital marketing.
Demonstrated success owning social strategies for challenger brands.
Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
Exceptional people leadership skills with experience managing and growing teams.
A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.
Salary Range: $225,000 – $245,000 a year. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job‑related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
“Tinder's Goal to bring more spontaneity into people’s lives makes advertising & marketing Tinder a very exciting, challenging and specific position to be in.” - Head of Marketing, Tinder India
Our hottest benefits for full time employees 100% paid parental leave (including for non‑birthing parents) and family forming benefits
Plan for the Future 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
Personal Growth Mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
Give back Time off to volunteer and charitable donations matched up to $15,000 annually
Investment in your wellness Access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Flexible Vacation With no waiting period and 10 annual wellness days
Values One Team, One Dream: We work hand‑in‑hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence. We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals. We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
#J-18808-Ljbffr
The Role: The Director of Social Media will lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube and emerging platforms. You’ll oversee a team responsible for content, community management, and influencer. This role is ideal for someone who can operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance. You’ll bring a “start-from-scratch” mentality while thriving in a high‑growth, high‑visibility environment.
Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals.
Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform‑specific identities.
Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.
Content & Creative Direction:
Lead the creation of thumb‑stopping, conversation‑driving social content across all platforms.
Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments.
Oversee creator collaborations, influencer strategy, and social‑first partnerships.
Analytics, Insights & Optimization:
Build a rigorous analytics discipline across platforms.
Use data to guide content decisions, trend identification, resource allocation, and optimizations.
Build and maintain reporting dashboards for leadership visibility.
Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach.
Foster a culture of creativity, experimentation, accountability, and continuous improvement.
Cross‑Functional Collaboration:
Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.
Develop agile processes for real‑time reactions, cultural moments, crisis management, and proactive storytelling.
What We’re Looking For:
8–10+ years of experience in social media strategy, content leadership, or digital marketing.
Demonstrated success owning social strategies for challenger brands.
Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
Exceptional people leadership skills with experience managing and growing teams.
A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.
Salary Range: $225,000 – $245,000 a year. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job‑related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
“Tinder's Goal to bring more spontaneity into people’s lives makes advertising & marketing Tinder a very exciting, challenging and specific position to be in.” - Head of Marketing, Tinder India
Our hottest benefits for full time employees 100% paid parental leave (including for non‑birthing parents) and family forming benefits
Plan for the Future 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
Personal Growth Mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
Give back Time off to volunteer and charitable donations matched up to $15,000 annually
Investment in your wellness Access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Flexible Vacation With no waiting period and 10 annual wellness days
Values One Team, One Dream: We work hand‑in‑hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence. We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals. We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
#J-18808-Ljbffr