SalaryGuide
Responsibilities
Develops and manages the Funko seasonal marketing calendar organized by type of program and level of priority
Writes strategic, insights-driven marketing briefs taking inputs from various functional areas and collaborating on the final draft across stakeholders
Creates and collaborates on campaign goals and KPIs that deliver against business, channel and fan growth/engagement goals
Serves as project management lead for assigned programs; develops schedules, manages timelines and communicates inputs, outputs and deliverables across the project team
Takes an integrated, cross‑channel approach to telling stories that resonate, resulting in engagement, changing consumer perception or direct‑action steps
Partners across key functions of the organization (including product marketing, DTC, licensing, wholesale, social media, influencer marketing) to build and bring campaigns to life
Communicates clear status updates, issues and risks to leadership as well as working team members
Facilitates cross‑channel activation brainstorms and regular planning meetings to deliver omni‑channel campaigns that resonate with our target consumer groups
Manages agency partners, as needed, to strategize, concept, plan and/or execute programs or program components
Leverages project management tools and creates standardized templates to enable scaling of work, including localization across international geographies
Requirements
Expert knowledge and hands‑on experience driving integrated marketing program strategy and execution for a multi‑channel brand
Skilled storyteller with a strong understanding of full funnel marketing tactics and channels that deliver the story to the consumer Experience in understanding and utilizing consumer insights, sales metrics, pop culture, consumer trends and other inputs to inform briefs
Is and remains up to date on marketing trends and best practices across digital and traditional media, owned and partner channels
Strong communication skills, written and verbal
Demonstrated ability to lead through influence
BS in Marketing, Advertising, Journalism, Public Relations or equivalent experience
Interest and ability to work in a dynamic, fast‑paced environment where change is constant and evolution a part of our core DNA
5‑7 years marketing management experience
Benefits
401(k) plan with matching contributions from the company
Full benefits
Restricted stock units
#J-18808-Ljbffr
Develops and manages the Funko seasonal marketing calendar organized by type of program and level of priority
Writes strategic, insights-driven marketing briefs taking inputs from various functional areas and collaborating on the final draft across stakeholders
Creates and collaborates on campaign goals and KPIs that deliver against business, channel and fan growth/engagement goals
Serves as project management lead for assigned programs; develops schedules, manages timelines and communicates inputs, outputs and deliverables across the project team
Takes an integrated, cross‑channel approach to telling stories that resonate, resulting in engagement, changing consumer perception or direct‑action steps
Partners across key functions of the organization (including product marketing, DTC, licensing, wholesale, social media, influencer marketing) to build and bring campaigns to life
Communicates clear status updates, issues and risks to leadership as well as working team members
Facilitates cross‑channel activation brainstorms and regular planning meetings to deliver omni‑channel campaigns that resonate with our target consumer groups
Manages agency partners, as needed, to strategize, concept, plan and/or execute programs or program components
Leverages project management tools and creates standardized templates to enable scaling of work, including localization across international geographies
Requirements
Expert knowledge and hands‑on experience driving integrated marketing program strategy and execution for a multi‑channel brand
Skilled storyteller with a strong understanding of full funnel marketing tactics and channels that deliver the story to the consumer Experience in understanding and utilizing consumer insights, sales metrics, pop culture, consumer trends and other inputs to inform briefs
Is and remains up to date on marketing trends and best practices across digital and traditional media, owned and partner channels
Strong communication skills, written and verbal
Demonstrated ability to lead through influence
BS in Marketing, Advertising, Journalism, Public Relations or equivalent experience
Interest and ability to work in a dynamic, fast‑paced environment where change is constant and evolution a part of our core DNA
5‑7 years marketing management experience
Benefits
401(k) plan with matching contributions from the company
Full benefits
Restricted stock units
#J-18808-Ljbffr