Haleon
IT Business Partner – Marketing Technology (Director Level)
Haleon, Trenton, New Jersey, United States
About Haleon
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the role
As the IT Business Partner – Marketing Technology for Haleon’s US Market, you will serve as the strategic technology leader and trusted advisor to the US Consumer Experience and Marketing teams. You will define and drive the MarTech strategy, architecture, and roadmap to enable data-driven, personalized, and scalable marketing capabilities. This role is pivotal in aligning technology with commercial priorities, accelerating digital transformation, and ensuring Haleon remains at the forefront of consumer health innovation.
Role responsibilities
Strategic Leadership & Partnership
Act as the primary liaison between US Marketing and Global/Regional Digital & Tech teams, including US Marketing Technology demand, planning and budget management
Define and evolve the US MarTech roadmap across Audience, Media, Performance, Direct-to-Consumer (DTC), and Consumer Care.
Translate business goals into technology strategies that drive customer engagement, acquisition, and retention.
Co-development of Market use cases and campaigns with business stakeholders to achieve goals and value
Champion the adoption of global MarTech capabilities while tailoring solutions to the US market needs, which includes vendor relationships with new and existing Marketing technology vendors.
Technology Enablement & Architecture
Lead the design and implementation of a modern, scalable MarTech stack integrated with CRM, CDP, CMS, DAM, and analytics platforms.
Ensure seamless integration with enterprise systems (ERP, OMS, eCommerce, CIAM) and data infrastructure.
Drive innovation through experimentation with AI/ML, personalization, and automation tools.
Oversee the segmentation of the audience across all platforms and the deployment of personalized campaigns across all touchpoints
Program Delivery & Governance
Oversee delivery of MarTech initiatives, ensuring alignment with business priorities, timelines, and budgets.
Establish governance frameworks to ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
Manage vendor relationships and ensure optimal use of MarTech platforms and services.
Cross-Functional Collaboration
Partner with Marketing, Commercial, Data, and IT teams to operationalize digital strategies.
Facilitate workshops and working sessions to gather requirements, define workflows, and drive process transformation.
Foster a culture of collaboration, knowledge sharing, and continuous improvement.
Strong interpersonal and influencing skills with the ability to engage and align diverse stakeholders.
Why you? Basic Qualifications:
Bachelor’s degree in Marketing, Information Sciences and Technology, Computer Science, Engineering, or related field.
10+ years of experience in MarTech, Digital Marketing, or IT Strategy, with at least 5 years in a leadership role.
Strong strategic thinker who is also hands-on Technologist with a track record of delivering CDP, DAM, B2B eCommerce and Sales Force automation
Preferred Qualifications:
Master’s degree in Business Administration, Information Systems, or related discipline.
Proven experience in CPG, FMCG, or Consumer Health industries.
Retail Media Optimization experience.
Deep understanding of marketing automation, customer data platforms (CDP), content management systems (CMS), and analytics tools (GA4, GA360).
Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms.
Familiarity with E2E integration methods (API, ETL, EDI) and data governance practices.
Agile/Scrum/SAFe certifications and experience managing cross-functional delivery teams.
Location: This role is hybrid-based in Warren, NJ with 3 in-office days required.
This job posting closes on: December 31st, 2025.
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
The salary range for this role is: $186,608 to $256,586 plus an 18% bonus.
Benefits Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2025-12-31
Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Accommodation Requests If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
#J-18808-Ljbffr
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the role
As the IT Business Partner – Marketing Technology for Haleon’s US Market, you will serve as the strategic technology leader and trusted advisor to the US Consumer Experience and Marketing teams. You will define and drive the MarTech strategy, architecture, and roadmap to enable data-driven, personalized, and scalable marketing capabilities. This role is pivotal in aligning technology with commercial priorities, accelerating digital transformation, and ensuring Haleon remains at the forefront of consumer health innovation.
Role responsibilities
Strategic Leadership & Partnership
Act as the primary liaison between US Marketing and Global/Regional Digital & Tech teams, including US Marketing Technology demand, planning and budget management
Define and evolve the US MarTech roadmap across Audience, Media, Performance, Direct-to-Consumer (DTC), and Consumer Care.
Translate business goals into technology strategies that drive customer engagement, acquisition, and retention.
Co-development of Market use cases and campaigns with business stakeholders to achieve goals and value
Champion the adoption of global MarTech capabilities while tailoring solutions to the US market needs, which includes vendor relationships with new and existing Marketing technology vendors.
Technology Enablement & Architecture
Lead the design and implementation of a modern, scalable MarTech stack integrated with CRM, CDP, CMS, DAM, and analytics platforms.
Ensure seamless integration with enterprise systems (ERP, OMS, eCommerce, CIAM) and data infrastructure.
Drive innovation through experimentation with AI/ML, personalization, and automation tools.
Oversee the segmentation of the audience across all platforms and the deployment of personalized campaigns across all touchpoints
Program Delivery & Governance
Oversee delivery of MarTech initiatives, ensuring alignment with business priorities, timelines, and budgets.
Establish governance frameworks to ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
Manage vendor relationships and ensure optimal use of MarTech platforms and services.
Cross-Functional Collaboration
Partner with Marketing, Commercial, Data, and IT teams to operationalize digital strategies.
Facilitate workshops and working sessions to gather requirements, define workflows, and drive process transformation.
Foster a culture of collaboration, knowledge sharing, and continuous improvement.
Strong interpersonal and influencing skills with the ability to engage and align diverse stakeholders.
Why you? Basic Qualifications:
Bachelor’s degree in Marketing, Information Sciences and Technology, Computer Science, Engineering, or related field.
10+ years of experience in MarTech, Digital Marketing, or IT Strategy, with at least 5 years in a leadership role.
Strong strategic thinker who is also hands-on Technologist with a track record of delivering CDP, DAM, B2B eCommerce and Sales Force automation
Preferred Qualifications:
Master’s degree in Business Administration, Information Systems, or related discipline.
Proven experience in CPG, FMCG, or Consumer Health industries.
Retail Media Optimization experience.
Deep understanding of marketing automation, customer data platforms (CDP), content management systems (CMS), and analytics tools (GA4, GA360).
Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms.
Familiarity with E2E integration methods (API, ETL, EDI) and data governance practices.
Agile/Scrum/SAFe certifications and experience managing cross-functional delivery teams.
Location: This role is hybrid-based in Warren, NJ with 3 in-office days required.
This job posting closes on: December 31st, 2025.
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
The salary range for this role is: $186,608 to $256,586 plus an 18% bonus.
Benefits Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2025-12-31
Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Accommodation Requests If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
#J-18808-Ljbffr