Getting Hired
Director, HCP Digital Marketing - PBC
Getting Hired, Foster City, California, United States, 94420
Overview
At Gilead, we’re creating a healthier world for all people. We pursue cures and therapies for HIV, viral hepatitis, COVID-19 and cancer, and strive to improve access to these therapies globally. Our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. We’re seeking passionate and ambitious people who want to make a direct impact and help create possible, together. Job Description
Gilead is seeking a Director, Healthcare Provider Digital Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in Primary Biliary Cholangitis (PBC). This role reports to the Senior Director, HCP Marketing. As the HCP NPP Digital Marketing Lead, you’ll: Lead omnichannel campaigns that educate HCPs and drive product adoption Optimize promotional effectiveness across channels and lead targeted HCP segmentation Strategically leverage data and technology to optimize approach to rare disease Job Responsibilities Develop the non-personal promotion strategy and plan of action for healthcare professional audiences Develop and lead key elements of the promotional content and messaging strategy aligned to the brand strategy and campaign Maximize HCP media plan to deliver robust product conversions and durable ROI Provide subject matter expertise to guide and shape short- and long-term integration of novel technologies that individualize customer strategy and promotional execution Collaborate cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other internal stakeholders Analyze complex brand opportunities and provide logical recommendations; lead required action planning Obtain approvals for marketing materials through the internal review process (Promotional Review Committee) Manage the non-personal promotion marketing budget and project timelines across media and creative Competencies Track record of successful pharmaceutical/biotech marketing, with launch experience preferred Experience with marketing strategy, sales and regulatory policies and practices Ability to conceive, develop and implement multi-dimensional marketing and business plans Proven ability to execute multiple/complex initiatives within the marketing mix with cross-functional collaboration Strong business acumen, leadership and budget management; demonstrated ability to drive results Leads by example with integrity, collaboration, adaptability and a solutions-oriented mindset Attention to detail, prioritization and multi-tasking ability Use analytical and strategic skills to synthesize complex information and inform brand strategy Basic Qualifications Bachelor’s Degree and 12 Years’ Experience OR Master’s Degree and 10 Years’ Experience OR Ph.D. and 8 Years’ Experience Preferred Qualifications MBA with 10 years of experience in pharmaceutical/biotech marketing, preferably in both small and large companies Rare disease or liver experience Knowledge of pharmaceutical regulatory requirements impacting marketing materials Prior experience with advertising, digital, or communications agencies is advantageous People Leader Accountabilities Create Inclusion by valuing diverse teams and embedding inclusion in management Develop Talent by coaching employees on performance and potential Empower Teams by aligning goals and providing support to remove barriers Salary range information and benefits are provided where applicable; compensation varies by experience and location. This position may be eligible for a discretionary bonus and long-term incentives, paid time off and benefits including medical, dental, vision and life insurance. For more information about benefits, see the compensation, benefits and wellbeing resources. Gilead is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national origin, sex, age, sexual orientation, disability or other protected characteristics. Eligible applicants may request accommodations in the job application process.
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At Gilead, we’re creating a healthier world for all people. We pursue cures and therapies for HIV, viral hepatitis, COVID-19 and cancer, and strive to improve access to these therapies globally. Our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. We’re seeking passionate and ambitious people who want to make a direct impact and help create possible, together. Job Description
Gilead is seeking a Director, Healthcare Provider Digital Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in Primary Biliary Cholangitis (PBC). This role reports to the Senior Director, HCP Marketing. As the HCP NPP Digital Marketing Lead, you’ll: Lead omnichannel campaigns that educate HCPs and drive product adoption Optimize promotional effectiveness across channels and lead targeted HCP segmentation Strategically leverage data and technology to optimize approach to rare disease Job Responsibilities Develop the non-personal promotion strategy and plan of action for healthcare professional audiences Develop and lead key elements of the promotional content and messaging strategy aligned to the brand strategy and campaign Maximize HCP media plan to deliver robust product conversions and durable ROI Provide subject matter expertise to guide and shape short- and long-term integration of novel technologies that individualize customer strategy and promotional execution Collaborate cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other internal stakeholders Analyze complex brand opportunities and provide logical recommendations; lead required action planning Obtain approvals for marketing materials through the internal review process (Promotional Review Committee) Manage the non-personal promotion marketing budget and project timelines across media and creative Competencies Track record of successful pharmaceutical/biotech marketing, with launch experience preferred Experience with marketing strategy, sales and regulatory policies and practices Ability to conceive, develop and implement multi-dimensional marketing and business plans Proven ability to execute multiple/complex initiatives within the marketing mix with cross-functional collaboration Strong business acumen, leadership and budget management; demonstrated ability to drive results Leads by example with integrity, collaboration, adaptability and a solutions-oriented mindset Attention to detail, prioritization and multi-tasking ability Use analytical and strategic skills to synthesize complex information and inform brand strategy Basic Qualifications Bachelor’s Degree and 12 Years’ Experience OR Master’s Degree and 10 Years’ Experience OR Ph.D. and 8 Years’ Experience Preferred Qualifications MBA with 10 years of experience in pharmaceutical/biotech marketing, preferably in both small and large companies Rare disease or liver experience Knowledge of pharmaceutical regulatory requirements impacting marketing materials Prior experience with advertising, digital, or communications agencies is advantageous People Leader Accountabilities Create Inclusion by valuing diverse teams and embedding inclusion in management Develop Talent by coaching employees on performance and potential Empower Teams by aligning goals and providing support to remove barriers Salary range information and benefits are provided where applicable; compensation varies by experience and location. This position may be eligible for a discretionary bonus and long-term incentives, paid time off and benefits including medical, dental, vision and life insurance. For more information about benefits, see the compensation, benefits and wellbeing resources. Gilead is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national origin, sex, age, sexual orientation, disability or other protected characteristics. Eligible applicants may request accommodations in the job application process.
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