J.B. Poindexter & Co
Director of Digital Marketing
– J.B. Poindexter & Co
Location:
Houston, TX
Company Overview J.B. Poindexter & Co (JBPCO) is a privately held diversified manufacturing company forecasting $2.5B in annual revenue and 8,000+ team members in 2025. The nine operating subsidiaries cover over 50 locations and are engaged in the production of commercial truck bodies, step‑vans, utility trucks, funeral coaches, limousines, pickup truck bed enclosures, and expandable foam plastic packaging. For more information, visit www.jbpoindexter.com.
Essential Duties and Responsibilities
Digital Marketing Leadership : Architect and execute an enterprise‑wide digital marketing strategy that drives search visibility, demand generation, and customer engagement across all JBPCO brands.
Search Visibility & Web Performance Management : Lead a unified search and content strategy leveraging SEMrush, AI‑enabled content workflows, and structured keyword frameworks; deliver against corporate visibility targets; ensure brand domains meet site health KPIs; proactively manage web hygiene, governance, and compliance.
Content, Creative, and Brand Execution : Oversee production of high‑quality digital assets, photography, video, and written content supporting all brands; manage AI‑supported content generation mapped to high‑intent search queries; ensure consistent brand execution across email, web, trade shows, and social footprint.
Marketing Cloud & Automation : Optimize and scale a deployed Salesforce Marketing Cloud ecosystem generating ~800,000 annual sends; advance platform toward fully personalized, AI‑supported, multi‑channel engagement including dynamic content, SMS, behavioral triggers, and automated lifecycle journeys; strengthen segmentation discipline, QA rigor, and governance.
eCommerce Acceleration : Partner with eCommerce stakeholders to support scaling digital revenue; optimize product content, conversion funnels, and data‑driven marketing strategies; embed digital accountability in BU P&Ls.
Event Strategy & Execution : Serve as the enterprise lead for NTEA Work Truck Week and other flagship events; oversee planning, budgeting, vendor coordination, booth design, asset creation, and end‑to‑end execution including setup/teardown and post‑event performance reporting.
Analytics, Reporting & Data Visualization : Utilize Tableau, Power BI, and advanced Excel capabilities to deliver executive‑ready dashboards and insights on customer behavior, web performance, campaign ROI, and competitive trends.
Governance, Compliance & Data Privacy : Ensure digital practices comply with data privacy regulations, cookie and tracking consent requirements, email governance, and JBPCO’s enterprise data policies.
Qualifications and Skills
Bachelor’s degree in business, marketing, or a related field; MBA recommended.
10–15 years of progressive marketing leadership experience, ideally spanning digital, brand, and commercial execution in complex, multi‑brand, multi‑business‑unit environments.
Deep expertise in SEO, SEM, content strategy, and web performance optimization with measurable gains in search visibility; proven track record managing enterprise WordPress environments, web hygiene programs, and multi‑site architectures; experience deploying and scaling eCommerce platforms.
Proficiency in Salesforce Marketing Cloud, including automation workflows, Journey Builder, segmentation, QA frameworks, and governance models.
Proficiency with Adobe Creative Cloud (Photoshop, InDesign, Premiere) and Canva for rapid content development, including photography, videography, and media editing.
Demonstrated ability to integrate AI tools into content operations (search‑driven content generation, email personalization, social content scaling).
Experience leading large‑scale trade show operations (preferably NTEA Work Truck Week or similar); ability to manage budgets, teams, and vendors for flawless execution.
Strong command of analytics platforms (SEMrush, GA4, Search Console) with ability to translate insights into growth actions.
Experience with BI tools like Tableau, Power BI, and Excel (Pivot Tables, Lookup, Power Query) for advanced data visualization.
Expert knowledge of privacy regulations (GDPR, CCPA, CASL) and digital consent management; ability to build compliant data capture, cookie/tracking frameworks, and marketing data hygiene standards.
Exceptional executive communication skills, with a track record of producing high‑quality presentations, reports, and performance narratives.
Demonstrated ability to develop linkages/relationships with the company’s dispersed business units, drive change and deal confidently with multiple constituents with differing levels of sophistication both inside and outside the organization.
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– J.B. Poindexter & Co
Location:
Houston, TX
Company Overview J.B. Poindexter & Co (JBPCO) is a privately held diversified manufacturing company forecasting $2.5B in annual revenue and 8,000+ team members in 2025. The nine operating subsidiaries cover over 50 locations and are engaged in the production of commercial truck bodies, step‑vans, utility trucks, funeral coaches, limousines, pickup truck bed enclosures, and expandable foam plastic packaging. For more information, visit www.jbpoindexter.com.
Essential Duties and Responsibilities
Digital Marketing Leadership : Architect and execute an enterprise‑wide digital marketing strategy that drives search visibility, demand generation, and customer engagement across all JBPCO brands.
Search Visibility & Web Performance Management : Lead a unified search and content strategy leveraging SEMrush, AI‑enabled content workflows, and structured keyword frameworks; deliver against corporate visibility targets; ensure brand domains meet site health KPIs; proactively manage web hygiene, governance, and compliance.
Content, Creative, and Brand Execution : Oversee production of high‑quality digital assets, photography, video, and written content supporting all brands; manage AI‑supported content generation mapped to high‑intent search queries; ensure consistent brand execution across email, web, trade shows, and social footprint.
Marketing Cloud & Automation : Optimize and scale a deployed Salesforce Marketing Cloud ecosystem generating ~800,000 annual sends; advance platform toward fully personalized, AI‑supported, multi‑channel engagement including dynamic content, SMS, behavioral triggers, and automated lifecycle journeys; strengthen segmentation discipline, QA rigor, and governance.
eCommerce Acceleration : Partner with eCommerce stakeholders to support scaling digital revenue; optimize product content, conversion funnels, and data‑driven marketing strategies; embed digital accountability in BU P&Ls.
Event Strategy & Execution : Serve as the enterprise lead for NTEA Work Truck Week and other flagship events; oversee planning, budgeting, vendor coordination, booth design, asset creation, and end‑to‑end execution including setup/teardown and post‑event performance reporting.
Analytics, Reporting & Data Visualization : Utilize Tableau, Power BI, and advanced Excel capabilities to deliver executive‑ready dashboards and insights on customer behavior, web performance, campaign ROI, and competitive trends.
Governance, Compliance & Data Privacy : Ensure digital practices comply with data privacy regulations, cookie and tracking consent requirements, email governance, and JBPCO’s enterprise data policies.
Qualifications and Skills
Bachelor’s degree in business, marketing, or a related field; MBA recommended.
10–15 years of progressive marketing leadership experience, ideally spanning digital, brand, and commercial execution in complex, multi‑brand, multi‑business‑unit environments.
Deep expertise in SEO, SEM, content strategy, and web performance optimization with measurable gains in search visibility; proven track record managing enterprise WordPress environments, web hygiene programs, and multi‑site architectures; experience deploying and scaling eCommerce platforms.
Proficiency in Salesforce Marketing Cloud, including automation workflows, Journey Builder, segmentation, QA frameworks, and governance models.
Proficiency with Adobe Creative Cloud (Photoshop, InDesign, Premiere) and Canva for rapid content development, including photography, videography, and media editing.
Demonstrated ability to integrate AI tools into content operations (search‑driven content generation, email personalization, social content scaling).
Experience leading large‑scale trade show operations (preferably NTEA Work Truck Week or similar); ability to manage budgets, teams, and vendors for flawless execution.
Strong command of analytics platforms (SEMrush, GA4, Search Console) with ability to translate insights into growth actions.
Experience with BI tools like Tableau, Power BI, and Excel (Pivot Tables, Lookup, Power Query) for advanced data visualization.
Expert knowledge of privacy regulations (GDPR, CCPA, CASL) and digital consent management; ability to build compliant data capture, cookie/tracking frameworks, and marketing data hygiene standards.
Exceptional executive communication skills, with a track record of producing high‑quality presentations, reports, and performance narratives.
Demonstrated ability to develop linkages/relationships with the company’s dispersed business units, drive change and deal confidently with multiple constituents with differing levels of sophistication both inside and outside the organization.
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