Manulife Financial
Customer Communications Marketing Manager
Manulife Financial, Boston, Massachusetts, us, 02298
Are you passionate about Marketing and exploring the intersectionality between finances and health? Do you want an opportunity to make a strong and immediate impact that can be clearly tied to our business results and better outcomes for our customers? If so, this role may be the right fit for you.
The Customer Communications Marketing Manager role is responsible for helping drive our bold ambition to be coming a Digital Customer Leader as well as executing against the engagement strategy to drive healthier outcomes for our business and our policy holders. This role is deeply focused on communicating with our customers in a clear, empathetic, and impactful way, ensuring that every interaction builds trust and strengthens relationships. A majority of the individual’s time will be spent collaborating with stakeholders from across the organization including Operations, Inforce, and the larger Marketing organization and developing and delivering on the tactical plans to drive adoption and engagement. This position is responsible for managing campaigns and “evergreen” marketing initiatives in both digital and traditional mediums, as well as understand how to optimize and drive results.
The role is part of the larger John Hancock Insurance Marketing Team, which owns the strategy and execution for product launches, firm (B2B) relationships, sales enablement, Vitality member engagement, and life insurance inforce projects. The Insurance Marketing team is part of a larger marketing organization including Brand, Human Centered Design, Digital, Analytics and Integrated Production. The teams work closely together to tell the John Hancock story, create connected customer experiences, and demonstrate the business value of marketing.
*Please include a portfolio sample in your application for this role.
Position Responsibilities
Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers
Strong coordination across teams to execute go‑to‑market tactics
Establish strong working relationships across organization
Managing the day‑to‑day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal workflow management system and surfacing and addressing any blockers
Presenting regular project updates to internal business owners
Ability to develop and execute against a marketing plan
Bring a ‘digital‑first’ mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption
Bring an innovative mindset, looking at what’s new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement
The Candidate The ideal candidate will have strong transferable skills in the health and financial space with a real passion for bringing engaging, best‑in‑class experiences to life for our customers. This means bringing an innovative mindset in driving engagement, adoption metrics and ultimately results. B2B2C experience and B2C expertise will be particularly useful in this role as it is heavily focused on not only our policy holders but an overall eco‑system of care providers. Ability to work quickly and incorporate insight into the communications is a must.
Required Qualifications
5-10 years of D2C marketing experience in heavily regulated industries (Financial Services, Healthcare etc.).
Bachelor's degree is required and advanced degrees are a plus.
Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging/overlapping deadlines.
Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo).
Forward‑thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics.
Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long‑term care space.
Works independently, while providing key updates to the working team and leadership team.
Strong relationship building skills and ability to influence.
Comfortable with analytics and measurement frameworks with a bias towards action.
Excellent writing, verbal, and analytical skills.
Owner mindset.
Preferred Qualifications
LTC, life insurance or care facility experience is a plus.
When you join our team
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
Referenced Salary Location: Boston, Massachusetts
Working Arrangement ハイブリッド勤務
Salary range is expected to be between $90,225.00 USD – $162,405.00 USD
If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
Know Your Rights Family & Medical Leave Employee Polygraph Protection Right to Work E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)
マニュライフ・ファイナンシャル・コーポレーションは、“あなたの未来に、わかりやすさを”を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/ をご覧ください。
マニュライフは機会均等を是とする雇用主です。マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 recruitment@manulife.comまでご連絡をお願いします。
#J-18808-Ljbffr
The Customer Communications Marketing Manager role is responsible for helping drive our bold ambition to be coming a Digital Customer Leader as well as executing against the engagement strategy to drive healthier outcomes for our business and our policy holders. This role is deeply focused on communicating with our customers in a clear, empathetic, and impactful way, ensuring that every interaction builds trust and strengthens relationships. A majority of the individual’s time will be spent collaborating with stakeholders from across the organization including Operations, Inforce, and the larger Marketing organization and developing and delivering on the tactical plans to drive adoption and engagement. This position is responsible for managing campaigns and “evergreen” marketing initiatives in both digital and traditional mediums, as well as understand how to optimize and drive results.
The role is part of the larger John Hancock Insurance Marketing Team, which owns the strategy and execution for product launches, firm (B2B) relationships, sales enablement, Vitality member engagement, and life insurance inforce projects. The Insurance Marketing team is part of a larger marketing organization including Brand, Human Centered Design, Digital, Analytics and Integrated Production. The teams work closely together to tell the John Hancock story, create connected customer experiences, and demonstrate the business value of marketing.
*Please include a portfolio sample in your application for this role.
Position Responsibilities
Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers
Strong coordination across teams to execute go‑to‑market tactics
Establish strong working relationships across organization
Managing the day‑to‑day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal workflow management system and surfacing and addressing any blockers
Presenting regular project updates to internal business owners
Ability to develop and execute against a marketing plan
Bring a ‘digital‑first’ mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption
Bring an innovative mindset, looking at what’s new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement
The Candidate The ideal candidate will have strong transferable skills in the health and financial space with a real passion for bringing engaging, best‑in‑class experiences to life for our customers. This means bringing an innovative mindset in driving engagement, adoption metrics and ultimately results. B2B2C experience and B2C expertise will be particularly useful in this role as it is heavily focused on not only our policy holders but an overall eco‑system of care providers. Ability to work quickly and incorporate insight into the communications is a must.
Required Qualifications
5-10 years of D2C marketing experience in heavily regulated industries (Financial Services, Healthcare etc.).
Bachelor's degree is required and advanced degrees are a plus.
Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging/overlapping deadlines.
Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo).
Forward‑thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics.
Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long‑term care space.
Works independently, while providing key updates to the working team and leadership team.
Strong relationship building skills and ability to influence.
Comfortable with analytics and measurement frameworks with a bias towards action.
Excellent writing, verbal, and analytical skills.
Owner mindset.
Preferred Qualifications
LTC, life insurance or care facility experience is a plus.
When you join our team
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
Referenced Salary Location: Boston, Massachusetts
Working Arrangement ハイブリッド勤務
Salary range is expected to be between $90,225.00 USD – $162,405.00 USD
If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
Know Your Rights Family & Medical Leave Employee Polygraph Protection Right to Work E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)
マニュライフ・ファイナンシャル・コーポレーションは、“あなたの未来に、わかりやすさを”を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/ をご覧ください。
マニュライフは機会均等を是とする雇用主です。マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 recruitment@manulife.comまでご連絡をお願いします。
#J-18808-Ljbffr