Pantera Capital
Sr. Software Engineer - Digital Marketing
Pantera Capital, San Jose, California, United States, 95199
Sr. Software Engineer - Digital Marketing
Location:
San Jose, California, United States Job type:
Full time What you can expect
As a Senior Engineer - Marketing Technology, you will design and implement secure, scalable solutions supporting global marketing operations. The role requires hands-on experience with marketing platforms such as Customer Data Platforms (CDP) and Marketing Automation Platforms (MAP). You'll need strong skills in data integration, problem-solving, and communication. Working closely with product owners, functional architects, and marketing stakeholders, you will transform business requirements into robust technical implementations. About the Team
You'll be part of the enterprise marketing and architecture team that delivers best-in-class technology solutions supporting global marketing initiatives. Our team develops marketing business and system capabilities spanning customer profiling, journey mapping, campaign execution, omnichannel engagement, lead management, data insights, and ROI measurement. We collaborate closely with online, direct, and indirect business leaders, product managers, and engineering teams to ensure alignment with strategic goals and operational excellence. Responsibilities
Unifying customer data across the Zoom ecosystem and transaction tools to enhance efficiency and address business use cases. Integrating data across warehouses (Snowflake, Databricks), transaction platforms (Salesforce), web analytics, and product usage metrics to create a unified data ecosystem. Implementing business use cases across CDPs, ABM platforms, and MAPs (e.g., Salesforce Data Cloud, SFMC, Pardot) to enable seamless omnichannel integration. Designing event-based triggers responding to user actions and content behavior, delivering personalized messaging across email, SMS, WhatsApp, social, video ads, and in-app notifications. Identifying Resolution & Customer 360: Maintaining unified customer profiles through deterministic and probabilistic matching rules to ensure consistent cross-channel customer experiences. Leveraging Artificial Intelligence to Enhance Productivity and Accelerate Business Use Case Implementation Monitoring and auditing of data flows with complete log visibility for enhanced control. Working closely with Engineering, Product Management, Sales, and Marketing teams to align technical roadmaps with market needs. What we’re looking for
Have a BS or MS in Engineering, Computer Science, or a related technical field. Be proficient in Python with advanced database skills, including complex SQL, performance optimization, and large-scale data processing. Possess experience in data engineering and architecture, building batch and streaming pipelines using platforms such as Apache Airflow and Kafka. Have knowledge of real-time data processing frameworks (Apache Flink, Spark Streaming) for event-driven marketing. Possess experience with Customer Data Platforms such as Salesforce Data Cloud, and Marketing Automation Platforms including HubSpot and Salesforce Marketing Cloud. Have knowledge of customer data management, data privacy regulations and secure data architecture. Have demonstrated expertise in digital marketing technologies, including advanced data analytics tools and marketing automation platforms. Problem-solving ability and a blend of technical and business acumen. Own experience in cloud-native technologies with CI/CD pipelines or modern JavaScript frameworks (React, Angular, or Vue.js). Salary
Minimum: $124,000.00 Maximum: $271,200.00 Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in this and other locations. Anticipated Position Close Date
12/31/25 Ways of Working
Hybrid, Remote, or In-Person. Our structured hybrid approach is centered around our offices and remote work environments, with the work style indicated in the posting. Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their health and work-life balance; click Learn for more information. About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.
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Location:
San Jose, California, United States Job type:
Full time What you can expect
As a Senior Engineer - Marketing Technology, you will design and implement secure, scalable solutions supporting global marketing operations. The role requires hands-on experience with marketing platforms such as Customer Data Platforms (CDP) and Marketing Automation Platforms (MAP). You'll need strong skills in data integration, problem-solving, and communication. Working closely with product owners, functional architects, and marketing stakeholders, you will transform business requirements into robust technical implementations. About the Team
You'll be part of the enterprise marketing and architecture team that delivers best-in-class technology solutions supporting global marketing initiatives. Our team develops marketing business and system capabilities spanning customer profiling, journey mapping, campaign execution, omnichannel engagement, lead management, data insights, and ROI measurement. We collaborate closely with online, direct, and indirect business leaders, product managers, and engineering teams to ensure alignment with strategic goals and operational excellence. Responsibilities
Unifying customer data across the Zoom ecosystem and transaction tools to enhance efficiency and address business use cases. Integrating data across warehouses (Snowflake, Databricks), transaction platforms (Salesforce), web analytics, and product usage metrics to create a unified data ecosystem. Implementing business use cases across CDPs, ABM platforms, and MAPs (e.g., Salesforce Data Cloud, SFMC, Pardot) to enable seamless omnichannel integration. Designing event-based triggers responding to user actions and content behavior, delivering personalized messaging across email, SMS, WhatsApp, social, video ads, and in-app notifications. Identifying Resolution & Customer 360: Maintaining unified customer profiles through deterministic and probabilistic matching rules to ensure consistent cross-channel customer experiences. Leveraging Artificial Intelligence to Enhance Productivity and Accelerate Business Use Case Implementation Monitoring and auditing of data flows with complete log visibility for enhanced control. Working closely with Engineering, Product Management, Sales, and Marketing teams to align technical roadmaps with market needs. What we’re looking for
Have a BS or MS in Engineering, Computer Science, or a related technical field. Be proficient in Python with advanced database skills, including complex SQL, performance optimization, and large-scale data processing. Possess experience in data engineering and architecture, building batch and streaming pipelines using platforms such as Apache Airflow and Kafka. Have knowledge of real-time data processing frameworks (Apache Flink, Spark Streaming) for event-driven marketing. Possess experience with Customer Data Platforms such as Salesforce Data Cloud, and Marketing Automation Platforms including HubSpot and Salesforce Marketing Cloud. Have knowledge of customer data management, data privacy regulations and secure data architecture. Have demonstrated expertise in digital marketing technologies, including advanced data analytics tools and marketing automation platforms. Problem-solving ability and a blend of technical and business acumen. Own experience in cloud-native technologies with CI/CD pipelines or modern JavaScript frameworks (React, Angular, or Vue.js). Salary
Minimum: $124,000.00 Maximum: $271,200.00 Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in this and other locations. Anticipated Position Close Date
12/31/25 Ways of Working
Hybrid, Remote, or In-Person. Our structured hybrid approach is centered around our offices and remote work environments, with the work style indicated in the posting. Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their health and work-life balance; click Learn for more information. About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.
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