Sales and Marketing Director / Community Relations Director

Overview

Sales and Marketing Director / Community Relations Director

Responsible for all aspects of marketing, branding, and community outreach for the facility and the company; manages facility-to-company, residents, resident families, staff, and the public relationships to facilitate admission of residents into the facility for the assigned site.

Location

901 Enterprise Way . Portsmouth, Virginia 23704

Phone:

Major tasks, duties and responsibilities

• Conducts job responsibilities in a professional manner and accordance with the standards set forth by Assisted Living Standards of Virginia, applicable federal and state laws, and applicable professional standards.
• Works with the executive director / administrator to enhance overall customer service to residents, resident families, and the public by all staff, including developing policy, providing in-service training, and developing and maintaining tools for monitoring success and programming.
• Promotes the facility to the public, prospective and current residents and their families, and current and prospective employees.
• Promotes goodwill with all facility employees through developing, planning and performing special events, awards, appreciations, and other recognition to build better community and working relationships.
• Participates in special facility events with Residents, Resident Families, Vendors, and other potential customers to provide support and enhance marketing efforts.
• Must be able to work cooperatively as a member of a team.
• Keeps confidential all resident and employee information.
• Sets up and maintains prospect and inquiry files, marketing and outreach contact files, and admission files for all residents in a complete and current order.
• Develops and forms relationships with the community, community leaders, referral sources and their representatives.
• Participates in the development of marketing and outreach budget and maintains the annual budget accordingly.
• Routinely monitors and evaluates the budget to determine if efforts meet census goals and suggests changes to improve goal attainment.
• Responsible for all aspects of marketing media material development, maintenance, distribution, and safeguarding of materials; including website design/maintenance, email and social media postings and maintenance.
• Communicates and works with corporate Directors and/or Officers to develop marketing and outreach strategies, planning, execution, and expenditures.
• Develops systems to capture all prospects, follows up with prospects, and tracks admitted and non-admitted prospects.
• Develops analysis of the marketing and outreach program to monitor success.
• Assists in developing proper in-house messaging, dialogue, and phone etiquette to provide consistent and professional public perception of the facility.
• Assists staff to acclimate residents and families into the facility to foster continuity of support and comfort.
• Maintains admission files in current condition and in compliance with state standards.
• Performs other duties as assigned to support the overall success of the facility.
• Attends all mandatory meetings as directed by corporate office and/or Administrator / Executive Director.
• Assists in patient representative efforts, to the extent reasonable, to apply for financial assistance programs including Veterans Aid and Attendance, Pension Applications, and Social Security representative payee changes.
• Possesses self-motivation and does not require extensive supervision.
• Performs other duties as assigned.

These statements set forth the basic tasks and duties of the job but are not intended to provide a detailed description of all functions that may be required to perform the job satisfactorily.