School of UX
School of UX is hiring: Senior User Acquisition Manager (App) Poland (Town of Po
School of UX, Poland, NY, US
A decade of building and were still accelerating.
Flo is the worlds #1 health & fitness app worldwide on a mission to build a better future for female health. With 6M paid subscribers and the highest-rated experience in the App Stores health category, weve spent 10 years earning trust at scale. Now, were building the next generation of digital health AI-powered, privacy-first, clinically backed to help our users know their body better.
Planning, executing, and scaling app user acquisition campaigns across Facebook Ads or other paid social channels, with a focus on performance
Monitoring and optimizing account structure, bidding models, and audience segmentation
Driving incremental growth through performance-focused campaign strategy and rapid experimentation
Collaborating with analytics, creative and social teams to boost paid acquisition
Generating insights from performance data and proactively identifying areas of opportunity
Staying up to date with industry trends, platform updates, and evolving privacy regulations
Producing regular performance reports and contributing to strategic discussions
3+ years of performance marketing experience in app user acquisition, preferably in high-growth environments
~ Expert-level experience managing campaigns in Social channels (Facebook Ads, TikTok Ads, Snapchat) and/or Google Ads
~ Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
~ Strong analytical skills, including advanced Excel or Google Sheets capabilities
~ Solid understanding of app attribution and proficiency using MMP tools
~ Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data
~ Strong communication and project management skills, with the ability to work cross-functionally
~ Upper-intermediate or advanced proficiency in English
~ Ability to conduct market research and competitor analysis
Experience in web2app user acquisition
Experience with automation tools and scripts for campaign management
We care about craft, ship with purpose, and always raise the bar.
Because better health outcomes are worth it.
Opportunity to participate in Flos performance incentive scheme
~ Paid holiday, sick leave, and female health leave
~ Flexible office + home working, up to 2 months a year working abroad
~Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Were proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.