Black Forest Labs is hiring: Marketing Lead - Brand, Content & Community (San Fr

BFL's founding team invented Latent Diffusion and built FLUX into models with 400M+ downloads, securing enterprise partnerships with Meta and reaching significant ARR faster than almost any company in history. BFL competes with Google, OpenAI, and the biggest players in AIbut most people havent heard of us yet. We rely on partner channels for reach while our own X, YouTube, and blog underperform. We have an incredible origin story but lack the systematic content, community engagement, and brand presence to tell it at scale. Own brand, content, social, events, and communications that establish BFL as the definitive authority in visual AI. Content & Thought Leadership Build systematic content engine: educational guides, use case libraries, collaborate on technical blog posts, customer case studies Position founding team as visual AI pioneers through bylines, podcasts, conference talks, and media features Create Visual AI use case library that solves the practical application problemshowing what to build with FLUX Establish BFL blog as mustread destination for visual AI developers and enterprises Scale BFL's X, YouTube, and LinkedIn to competitive reach Create content calendar with biweekly educational series, monthly spotlights, and continuous engagement Build engaged developer community through systematic social presence (not just launch spikes) Events & Community Experiences Create memorable brand activations at conferences and industry events Design and ship community events (online and offline) that directly drive API adoption and FLUX usage. Support media preparation and press materials with compelling content and storytelling Brand Strategy & Narrative Develop brand guidelines, voice principles, and messaging frameworks in collaboration with leadership Define and track brand health metrics (awareness, consideration, preference) Foundation ~5+ years in marketing leadership at highgrowth tech companies, ideally developer tools, infrastructure, or AI/ML ~ Track record building marketing functions from scratch ~ Experience across content, social, events, and communicationsyou're a generalist who can build a full marketing stack ~ Proven success building owned audiences Content, Creative & Community Fluency Strong creative direction and visual taste you can artdirect compelling content, brief designers and video producers, and create thumbstopping posts that highlight FLUX capabilities Experience building systematic content engines (not oneoff campaigns) Strong understanding of developer communities and how to engage technical audiences authentically Event production experience hackathons, conferences, community meetups, brand activations Comfortable building 01 with minimal resourcesyou're handson initially, building team over time Datadriven approach to measuring content performance, social reach, and brand impact Strong project management you can coordinate complex launches across multiple stakeholders Low ego, high ownership you care about building something great, not title or hierarchy Weve closed the perception gapshowing up as a visual AI category leader, not a scrappy research lab. Our brand presence is competitive with the players were up against (Google, OpenAI), and were recognized beyond niche technical circles. Weve created experiences that feel distinctly BFL : Our events, campaigns, and content feel unique and personalcreative in ways that only a frontier lab can be but might not be so typical. Customers remember us. The market is being educated on what visual AI can actually do, not just what we ship. Content engine is running : BFL blog publishing 810x/month with educational content, case studies, and technical posts. Measurable growth in followers, engagement, and community participation. Highimpact brand experiences planned and executed. Community competitions executed with measurable API conversion. Brand positioning is clear : Messaging frameworks in place for sales, partnerships, and external communications. Leadership secured media placements, speaking opportunities, and published thought leadership in target outlets. Creative campaigns launched : At least one creative marketing campaign executed that demonstrates FLUX capabilities and drives brand awareness. Fulltime Marketing and Sales Software Development #