Black Forest Labs is hiring: Marketing Lead - Brand, Content & Community (San Fr

BFL's founding team invented Latent Diffusion and built FLUX into models with 400M+ downloads, securing enterprise partnerships with Meta and reaching significant ARR faster than almost any company in history. Were at the inflection point where frontier AI research meets massive market opportunity and we want to own that narrative.

Why This Role Matters

BFL competes with Google, OpenAI, and the biggest players in AIbut most people havent heard of us yet. We rely on partner channels for reach while our own X, YouTube, and blog underperform. We have an incredible origin story but lack the systematic content, community engagement, and brand presence to tell it at scale.

What Youll Do

Own brand, content, social, events, and communications that establish BFL as the definitive authority in visual AI.

Content & Thought Leadership

• Build systematic content engine: educational guides, use case libraries, collaborate on technical blog posts, customer case studies
• Position founding team as visual AI pioneers through bylines, podcasts, conference talks, and media features
• Create Visual AI use case library that solves the practical application problemshowing what to build with FLUX
• Establish BFL blog as mustread destination for visual AI developers and enterprises

Social & Owned Channels

• Scale BFL's X, YouTube, and LinkedIn to competitive reach
• Create content calendar with biweekly educational series, monthly spotlights, and continuous engagement
• Build engaged developer community through systematic social presence (not just launch spikes)
• Develop Built with FLUX showcase program with social amplification

Events & Community Experiences

• Create memorable brand activations at conferences and industry events
• Design and ship community events (online and offline) that directly drive API adoption and FLUX usage.
• Build US and EU event presence through meetups, demos, and creator showcases

Communications & PR

• Collaborate on messaging and narrative for product launches, funding announcements, and major milestones
• Support media preparation and press materials with compelling content and storytelling
• Develop talking points and narrative frameworks that translate technical breakthroughs into market stories

Brand Strategy & Narrative

• Lead BFL's market positioning strategy: What category do we win? How do we differentiate from competitors?
• Develop brand guidelines, voice principles, and messaging frameworks in collaboration with leadership
• Define and track brand health metrics (awareness, consideration, preference)

You Might Be a Fit If You Bring

Foundation

• 5+ years in marketing leadership at highgrowth tech companies, ideally developer tools, infrastructure, or AI/ML
• Track record building marketing functions from scratch
• Experience across content, social, events, and communicationsyou're a generalist who can build a full marketing stack
• Strong storytelling ability you know how to take complex technology and make it compelling
• Proven success building owned audiences

Content, Creative & Community Fluency

• Strong creative direction and visual taste you can artdirect compelling content, brief designers and video producers, and create thumbstopping posts that highlight FLUX capabilities
• Experience building systematic content engines (not oneoff campaigns)
• Strong understanding of developer communities and how to engage technical audiences authentically
• Event production experience hackathons, conferences, community meetups, brand activations
• Track record of turning technical founders into thought leaders

Execution & Leadership

• Comfortable building 01 with minimal resourcesyou're handson initially, building team over time
• Datadriven approach to measuring content performance, social reach, and brand impact
• Strong project management you can coordinate complex launches across multiple stakeholders
• Experience working with technical teams translating research breakthroughs into market opportunities
• Low ego, high ownership you care about building something great, not title or hierarchy

What Success Looks Like After 6 Months

• BFL feels bigger : Weve closed the perception gapshowing up as a visual AI category leader, not a scrappy research lab. Our brand presence is competitive with the players were up against (Google, OpenAI), and were recognized beyond niche technical circles.
• Weve created experiences that feel distinctly BFL : Our events, campaigns, and content feel unique and personalcreative in ways that only a frontier lab can be but might not be so typical. Customers remember us. The market is being educated on what visual AI can actually do, not just what we ship.
• Content engine is running : BFL blog publishing 810x/month with educational content, case studies, and technical posts. Social calendar executing consistently across all channels.
• Owned audience is growing : Measurable growth in followers, engagement, and community participation. Built with FLUX showcase program launched with regular featured creators.
• Events creating momentum : Highimpact brand experiences planned and executed. Community competitions executed with measurable API conversion. Event series launched across US and Europe. Conference presence at key events delivered.
• Brand positioning is clear : Market positioning strategy defined and adopted internally. Messaging frameworks in place for sales, partnerships, and external communications.
• Leadership visibility increasing : Leadership secured media placements, speaking opportunities, and published thought leadership in target outlets.
• Creative campaigns launched : At least one creative marketing campaign executed that demonstrates FLUX capabilities and drives brand awareness.
• Comms rhythm established : Regular collaboration cadence with comms/PR team to support narrative development for launches and announcements.
• Youve built the roadmap : Clear plan for scaling the functionwhat to build inhouse vs. agency support, where to hire next, how to measure impact.

Seniority Level

MidSenior level

Employment Type

Fulltime

Job Function

Marketing and Sales

Industry

Software Development