Digital Marketing Specialist (Hybrid, 3-4 days in office)
Accepting resumes through January 31
Who We Are
Monolith Brands is a dynamic and innovative CPG company committed to delivering exceptional products to our retail partners and customers. We are on a mission to turn ordinary moments into cherished memories for parents and their little ones (including fur babies). From cozy bedtimes to messy mealtimes, our innovative and trusted products are there to make every day a little bit easier and a lot more fun for your family.
Who You Are
You are 3–4 years into your marketing career, hungry to learn, and excited to own meaningful parts of the DTC ecosystem while building the foundation for a future role in brand management.
You're a curious, creative problem-solver with a bias for action. You love understanding what makes customers click, buy, and come back. You're eager to collaborate across content, design, and paid media, and you're equally comfortable rolling up your sleeves in Shopify, analyzing performance dashboards, or writing compelling product copy that turns features into meaningful customer benefits.
You bring a strong grasp of eCommerce fundamentals, solid copywriting skills, and familiarity with tools like Canva, Shopify, GA4, SEMrush, and Amazon Seller/Vendor Central. Most importantly, you're excited by the opportunity to own and improve the digital experience and grow into a junior brand manager within the organization.
What You Will Do
As a Digital Marketing Specialist at Monolith Brands, you will serve as the right hand to our Brand Directors, and support the overall brand and marketing plans, ecommerce retail support (Target, WMT), and other GTM programs.
Website Performance & Content Management:
- Own updates to website homepages, landing pages, and promotional content to align with brand campaigns and product launches
- Monitor consumer search behavior to optimize product pages and collection pages for organic performance and on-site discoverability
- Partner with the Paid Media team to refine landing pages that drive higher conversion
- Deliver recurring website and marketplace performance reports with actionable recommendations
- Oversee website health: resolving broken links, merchandising errors, missing assets, or CTA issues
- Analyze heatmaps, bounce rates, add-to-cart %, conversion rates, and other KPIs to fuel continuous optimization and customer experience improvements
Digital Merchandising:
- Support all new product launches with platform-specific merchandising, including product page setup, SEO-optimized copy, and asset coordination
- Write compelling product copy that translates features into benefits while incorporating search-optimized keywords
- Build & maintain product listings across retailer sites (Shopify, Amazon, Walmart.com, etc.)
- Partner closely with Brand Director on creative briefs to elevate brand presence across digital touchpoints
- Collaborate with design and creative teams to ensure sites have high-quality, conversion-optimized imagery and videos—and step in to produce basic assets when needed
Social Media:
- Coordinate social campaigns with senior content managers, ensuring content & brand voice is matching across social + website platforms
What You Will Bring
- 3-4 years of digital marketing experience
- Bachelor's in Business or Marketing; equivalent experience considered
- Familiarity with Canva, Shopify, GA4, SEMrush and Amazon Seller/Vendor Central
- Strong grasp of eCommerce fundamentals and solid copywriting skills
- Strong attention to detail, organization, and communication skills
What You Will Receive
- Competitive Salary ($45,000 - $50,000)
- Medical, Dental and Vision Insurance available
- Life Insurance, Short-term Disability and Long-term Disability available
- 401k Retirement Plan
- Flexible PTO
- EAP (Employee Resources Program)
- Employee Discounts up to 50%