Copado
Product Marketing Director, Copado AI (Enterprise)
Copado, New Orleans, Louisiana, United States, 70123
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Product Marketing Director, Copado AI (Enterprise)
role at
Copado
Reports to: VP, Product Marketing
Location: Louisiana, Denver
Overview Copado AI is the intelligence layer powering the entire Copado platform. From autonomous automation to explainable AI, Copado AI unifies automation, governance, and intelligence into a single enterprise‑ready experience.
Mission Build, launch, and scale the Copado AI narrative—positioning the platform as the intelligence and automation engine behind every Copado product and enabling category leadership in autonomous agents, intelligent DevOps, and secure AI automation.
Core Responsibilities
Own the Copado AI story end‑to‑end—platform value, capabilities, and differentiation.
Develop messaging across core pillars: autonomous agents, explainable AI & governance, intelligent insights & recommendations, security, trust, and compliance.
Translate technical innovations (agent graph, explainability engine, AI‑driven orchestration) into compelling business value for enterprise IT, architects, executives, and Salesforce leaders.
Build the AI‑led narrative in alignment with the Intelligent DevOps Platform and AgentOps 360 vision.
Operate as a core member of the Copado AI GTM Squad—partner daily with Product, Activation, Demand Gen, and Enablement.
Create the First Call Deck, Primer Deck, AI Value Playbook, and executive stories that elevate Copado’s platform position.
Partner with Market Activation to launch thought leadership, webinars, explainers, and AI showcases.
Translate AI messaging into pipeline impact through Demand Gen channels, campaigns, ABM, and digital activation.
Define the Copado AI category narrative—showing how Copado powers intelligent, secure, and autonomous DevOps.
Partner with Corporate Comms to drive PR, analyst relations, and executive visibility around AI and AgentOps.
Support alliances with Salesforce, AWS, and ISV partners—build joint positions, co‑marketing kits, and platform showcases.
Evangelize the Copado AI story across enterprise customers, SI partners, analysts, and community audiences.
Build unified enablement for Sales, SEs, CSMs, and Partners—ensure every GTM team speaks a consistent AI narrative.
Create demo storylines, objection handling, use‑case libraries, and persona‑specific value maps.
Partner with Customer Activation to capture early‑adopter stories, ROI frameworks, and AI‑led success narratives.
Track competitive AI trends across DevOps, testing, CI/CD, governance, and enterprise automation.
Analyze message resonance, content engagement, and adoption patterns to iterate strategically.
Provide the GTM squad with insights that shape roadmap prioritization and future AI investments.
Key Deliverables
Copado AI Messaging Framework & Value Architecture
Executive AI Narrative (for CEO, CPO, CMO, COO)
First Call Deck, Primer Deck, AI Demo Storyboards
Enterprise persona and use‑case documentation
Partner co‑marketing kits, AI activation guides
Launch KPIs: awareness, pipeline, adoption, analyst visibility
Experience & Skills
6–10+ years in B2B SaaS Product Marketing (AI, DevOps, automation, or platforms preferred)
Proven success launching platform‑level capabilities or technical product lines
Strong ability to translate complex AI innovation into simple, differentiated messaging
Deep understanding of enterprise buyer journeys, Salesforce ecosystem dynamics, and AI governance trends
Exceptional writing, storytelling, and narrative‑building skills
Comfort working in fast‑moving GTM squads and cross‑functional leadership environments
Analytical mindset grounded in metrics, adoption, and real customer insights
What Success Looks Like
Copado emerges as the definitive AI platform for Salesforce DevOps
Every GTM team—Sales, SEs, Partners, Customer Success—can articulate the Copado AI value story with confidence
AI becomes a measurable driver of pipeline, deal expansion, and customer adoption across all product lanes
Copado AI gains recognition with analysts, partners, and the Salesforce ecosystem as a breakthrough in AgentOps and Intelligent DevOps
Why This Role Matters AI is the strategic center of Copado’s future—and this role defines how the world sees it. You will shape the AI platform story, influence the category, and bring to life the intelligence layer that powers everything Copado builds. If you want to lead the storytelling behind one of the most transformative chapters in Copado’s history—this is the role.
Benefits
Competitive salary and performance‑based bonuses
Comprehensive health, dental, and vision insurance
401(k) plan
Paid time off
Wellness perks
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third‑party agency or company that does not have a signed agreement with Copado.
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Product Marketing Director, Copado AI (Enterprise)
role at
Copado
Reports to: VP, Product Marketing
Location: Louisiana, Denver
Overview Copado AI is the intelligence layer powering the entire Copado platform. From autonomous automation to explainable AI, Copado AI unifies automation, governance, and intelligence into a single enterprise‑ready experience.
Mission Build, launch, and scale the Copado AI narrative—positioning the platform as the intelligence and automation engine behind every Copado product and enabling category leadership in autonomous agents, intelligent DevOps, and secure AI automation.
Core Responsibilities
Own the Copado AI story end‑to‑end—platform value, capabilities, and differentiation.
Develop messaging across core pillars: autonomous agents, explainable AI & governance, intelligent insights & recommendations, security, trust, and compliance.
Translate technical innovations (agent graph, explainability engine, AI‑driven orchestration) into compelling business value for enterprise IT, architects, executives, and Salesforce leaders.
Build the AI‑led narrative in alignment with the Intelligent DevOps Platform and AgentOps 360 vision.
Operate as a core member of the Copado AI GTM Squad—partner daily with Product, Activation, Demand Gen, and Enablement.
Create the First Call Deck, Primer Deck, AI Value Playbook, and executive stories that elevate Copado’s platform position.
Partner with Market Activation to launch thought leadership, webinars, explainers, and AI showcases.
Translate AI messaging into pipeline impact through Demand Gen channels, campaigns, ABM, and digital activation.
Define the Copado AI category narrative—showing how Copado powers intelligent, secure, and autonomous DevOps.
Partner with Corporate Comms to drive PR, analyst relations, and executive visibility around AI and AgentOps.
Support alliances with Salesforce, AWS, and ISV partners—build joint positions, co‑marketing kits, and platform showcases.
Evangelize the Copado AI story across enterprise customers, SI partners, analysts, and community audiences.
Build unified enablement for Sales, SEs, CSMs, and Partners—ensure every GTM team speaks a consistent AI narrative.
Create demo storylines, objection handling, use‑case libraries, and persona‑specific value maps.
Partner with Customer Activation to capture early‑adopter stories, ROI frameworks, and AI‑led success narratives.
Track competitive AI trends across DevOps, testing, CI/CD, governance, and enterprise automation.
Analyze message resonance, content engagement, and adoption patterns to iterate strategically.
Provide the GTM squad with insights that shape roadmap prioritization and future AI investments.
Key Deliverables
Copado AI Messaging Framework & Value Architecture
Executive AI Narrative (for CEO, CPO, CMO, COO)
First Call Deck, Primer Deck, AI Demo Storyboards
Enterprise persona and use‑case documentation
Partner co‑marketing kits, AI activation guides
Launch KPIs: awareness, pipeline, adoption, analyst visibility
Experience & Skills
6–10+ years in B2B SaaS Product Marketing (AI, DevOps, automation, or platforms preferred)
Proven success launching platform‑level capabilities or technical product lines
Strong ability to translate complex AI innovation into simple, differentiated messaging
Deep understanding of enterprise buyer journeys, Salesforce ecosystem dynamics, and AI governance trends
Exceptional writing, storytelling, and narrative‑building skills
Comfort working in fast‑moving GTM squads and cross‑functional leadership environments
Analytical mindset grounded in metrics, adoption, and real customer insights
What Success Looks Like
Copado emerges as the definitive AI platform for Salesforce DevOps
Every GTM team—Sales, SEs, Partners, Customer Success—can articulate the Copado AI value story with confidence
AI becomes a measurable driver of pipeline, deal expansion, and customer adoption across all product lanes
Copado AI gains recognition with analysts, partners, and the Salesforce ecosystem as a breakthrough in AgentOps and Intelligent DevOps
Why This Role Matters AI is the strategic center of Copado’s future—and this role defines how the world sees it. You will shape the AI platform story, influence the category, and bring to life the intelligence layer that powers everything Copado builds. If you want to lead the storytelling behind one of the most transformative chapters in Copado’s history—this is the role.
Benefits
Competitive salary and performance‑based bonuses
Comprehensive health, dental, and vision insurance
401(k) plan
Paid time off
Wellness perks
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third‑party agency or company that does not have a signed agreement with Copado.
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