Rankings.io
The Vice President of Marketing is a Senior Executive responsible for setting the strategic vision for all marketing efforts at Rankings.io. Reporting directly to the Chief Revenue Officer (CRO), this leader drives measurable revenue growth through brand strategy, demand generation, product positioning, and cross‑functional alignment with Sales and Client Services.
As VP of Marketing, you will own the marketing roadmap from strategy to execution, establishing a marketing engine that delivers consistent, high‑quality demand across multiple platforms and elevates Rankings.io’s position as the premier Performance Marketing agency for personal injury law firms.
Base pay range: $200,000.00/yr – $200,000.00/yr
Responsibilities
Define the long‑term marketing vision that aligns with CRO‑led revenue and pipeline targets
Translate company growth objectives into integrated marketing strategies across brand, content, digital, demand generation, and partnerships
Lead competitive positioning and refine messaging to clearly differentiate Rankings.io in the legal marketing space
Own the full‑funnel demand generation strategy, ensuring predictable and scalable pipeline contribution
Partner with the CRO and Sales leadership on forecasting, scoring models, and conversion optimization
Implement marketing attribution and analytics frameworks to measure ROI and improve decision‑making
Lead and grow a multidisciplinary marketing team, setting performance expectations, career paths, and accountability structures
Foster a culture of data‑driven experimentation, operational excellence, and creative innovation
Collaborate cross‑functionally with Sales, Operations, Product, and Leadership to ensure unified go‑to‑market execution
Oversee brand strategy, ensuring consistency and excellence across all touchpoints—web, social, creative, campaigns, and communications
Guide content strategy, including thought leadership, SEO content, digital assets, video, and multimedia
Strengthen Rankings.io’s industry presence through strategic PR, speaking opportunities, and partnerships
Stay ahead of digital marketing advancements, AI‑powered tools, and SEO/SEM trends that impact law firm growth
Conduct ongoing competitive and market analysis to inform strategy and identify new opportunities
Champion the adoption of emerging technologies to improve efficiency and creative output
Oversee the strategy and ROI for conferences, trade shows, webinars, and sponsorships
Develop and maintain high‑value industry partnerships that support awareness, lead generation, and brand authority
Serve as a senior spokesperson for Rankings.io in key industry environments
Own the marketing budget, ensuring optimal allocation of resources across initiatives
Oversee vendor, contractor, and agency relationships to ensure cost‑efficient, high‑impact outcomes
Establish systems, processes, and dashboards that enhance marketing operations and forecasting accuracy
Requirements
8‑12+ years of progressive marketing leadership experience, including at least 5 years in senior or executive roles
Proven success leading marketing strategy for high‑growth B2B, digital marketing, or agency environments
Expertise in digital marketing, SEO/SEM, demand generation, analytics, and brand development
Strong financial and analytical acumen with experience owning pipeline metrics and marketing‑sourced revenue
Exceptional leadership, communication, and cross‑functional collaboration skills
Ability to build, mentor, and scale high‑performing teams
Experience implementing AI‑driven marketing tools is preferred
Benefits
Starting salary of $200k
Unlimited PTO
100% Employer funded health insurance
Quarterly training stipend for professional development
Remote‑first role with occasional travel for PIMCON or leadership meetings
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Base pay range: $200,000.00/yr – $200,000.00/yr
Responsibilities
Define the long‑term marketing vision that aligns with CRO‑led revenue and pipeline targets
Translate company growth objectives into integrated marketing strategies across brand, content, digital, demand generation, and partnerships
Lead competitive positioning and refine messaging to clearly differentiate Rankings.io in the legal marketing space
Own the full‑funnel demand generation strategy, ensuring predictable and scalable pipeline contribution
Partner with the CRO and Sales leadership on forecasting, scoring models, and conversion optimization
Implement marketing attribution and analytics frameworks to measure ROI and improve decision‑making
Lead and grow a multidisciplinary marketing team, setting performance expectations, career paths, and accountability structures
Foster a culture of data‑driven experimentation, operational excellence, and creative innovation
Collaborate cross‑functionally with Sales, Operations, Product, and Leadership to ensure unified go‑to‑market execution
Oversee brand strategy, ensuring consistency and excellence across all touchpoints—web, social, creative, campaigns, and communications
Guide content strategy, including thought leadership, SEO content, digital assets, video, and multimedia
Strengthen Rankings.io’s industry presence through strategic PR, speaking opportunities, and partnerships
Stay ahead of digital marketing advancements, AI‑powered tools, and SEO/SEM trends that impact law firm growth
Conduct ongoing competitive and market analysis to inform strategy and identify new opportunities
Champion the adoption of emerging technologies to improve efficiency and creative output
Oversee the strategy and ROI for conferences, trade shows, webinars, and sponsorships
Develop and maintain high‑value industry partnerships that support awareness, lead generation, and brand authority
Serve as a senior spokesperson for Rankings.io in key industry environments
Own the marketing budget, ensuring optimal allocation of resources across initiatives
Oversee vendor, contractor, and agency relationships to ensure cost‑efficient, high‑impact outcomes
Establish systems, processes, and dashboards that enhance marketing operations and forecasting accuracy
Requirements
8‑12+ years of progressive marketing leadership experience, including at least 5 years in senior or executive roles
Proven success leading marketing strategy for high‑growth B2B, digital marketing, or agency environments
Expertise in digital marketing, SEO/SEM, demand generation, analytics, and brand development
Strong financial and analytical acumen with experience owning pipeline metrics and marketing‑sourced revenue
Exceptional leadership, communication, and cross‑functional collaboration skills
Ability to build, mentor, and scale high‑performing teams
Experience implementing AI‑driven marketing tools is preferred
Benefits
Starting salary of $200k
Unlimited PTO
100% Employer funded health insurance
Quarterly training stipend for professional development
Remote‑first role with occasional travel for PIMCON or leadership meetings
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